- Provide support to the development, management and creation of content for social and digital channels which accords with the annual student recruitment plan in East Asia
- Run marketing campaigns across digital and social channels and measure its performance
- Work with Regional Manager and In Country Representatives to get the best out of their marketing efforts
- Develop info graphic for contents of various social media sites
- Conduct keyword research including cataloguing and indexing target keyword phrases
- Google analytics analysis for keyword mining
- Continuously improve content, information architecture and navigation elements
- Provide ongoing and regular reports on the success of various digital marketing activities
- Provide updates on best practices of electronic marketing in our various market including but not limited to use of social media platforms and search strategies(SEO/SEM)
- Provide statistical analysis to which our channels meet the needs of users
- Contribute to the alumni web presence and engage with alumni to develop and effective word of mouth marketing channel
- Maintain alumni database and alumni related campaigns
Joy Yeow Zhi Qian
(CEI RegistrationNo:R2096261)
Recruit Express PteLtd (EA Licence No: 99C4599)
