Kerja Sepenuh Masa Marketing - Communications Manager, Gaji tinggi SGD 7,000 di CANADIAN INTERNATIONAL SCHOOL PTE LTD West Region (Singapore) - Maukerja

Key accountability (Main purpose of this job):

Reporting to the Director of Marketing and Admissions, the Marketing and Communications Manager will play a key role in creating and driving CIS’s marketing and communication strategies to build brand awareness and positioning, effectively describe and promote the organisation and its services, support, develop and implement internal and external corporate communications, and understand the target mark in order to drive lead acquisition. Leading both the marketing and communication teams, this role will oversee the effective and timely execution of all strategic marketing and communication initiatives and ensure projects are delivered on time and on budget.

Responsibilities (Key areas of Responsibilities):

Contribute to the overall marketing and communications strategies, and business plans, while ensuring compliance with EduTrust requirements

Oversee and guide the team on all marketing and communications matters

Manage the marketing budget, including expenditure and ROI

Develop and manage the end-to-end process of marketing campaigns and CIS’s major events across all channels

Create and manage release dates for recurring publications, and manage the annual content planner

Manage all internal newsletters, advisories, communications and projects, ensuring content is on brand, publication-ready, and meeting deadlines

Prepare routine reporting on marketing metrics, goals/successes, demand for CIS’s services and features, competitors’ market analysis, communications/channel performance, inclusive of recommendations for improvement and/or new channels and frameworks

Manage the service level and quality of marketing agencies

Manage surveys and prepare the related analysis, reporting and recommendations

Create and distribute press releases when necessary.

Develop existing referral, partner sites or lists

Oversee the production of all marketing videos

Oversee all marketing components of the CRM system

Develop an alumni relations communications programme in order to promote the achievement and successes of prior CIS alumni to parents and the public

Requirements:

Bachelor’s Degree in Communications, Marketing or equivalent

Minimum 7 years’ experience as a Communications and Marketing professional

Experience with marketing including content, SEO, digital and paid media

Demonstrated ability in developing and driving marketing and communications campaigns and strategic plans

Excelled communication skills and creative writing skills with a proven track record of strong written English

Demonstrated ability in creating targeted content that generates measurable ROI

Excellent interpersonal, presentation and communication skills

Excellent organisational skills with the ability to meet deadlines with minimal supervision

Ability to quickly adapt to change

Experience in the international school sector, either as a parent, educator or communications professional, will be beneficial