- Singapore
Kerja Sepenuh Masa Regional Brand - Marketing Strategy Manager, Gaji tinggi SGD 7,000 di GALA FOOD PTE. LTD. - Maukerja
Kongsi
Simpan
Lokasi Kerja
Penerangan Kerja
Tanggungjawab
Key Responsibilities
Data-Driven Brand Strategy:
Translate regional market research, food delivery app data, and consumer behavioral analytics into actionable brand positionings and campaign blueprints.
Regional Campaign Localization:
Oversee marketing strategies across China and SEA markets (e.g., Singapore, Malaysia, Indonesia). Adjust cross-cultural messaging to match local taste profiles, digital ecosystems, and societal media compliance.
Media & Narrative Architecture:
Lead global media communication strategies, orchestrating PR pipelines, regional influencer outreach programs, and high-stakes media interactions for product launches.
Performance Monitoring & Visual Reporting:
Build visual dashboards, compile data-driven post-mortem reports on campaign ROI, and present narrative insights directly to c-suite stakeholders to justify marketing spend.
Stakeholder & Agency Management:
Manage regional creative, PR, and media buying agencies, ensuring creative assets meet localized KPI targets.
Job Requirements
Education:
Bachelor’s or Master’s degree in Marketing, Global Media, Mass Communications, Business Analytics, or a related field.
Experience:
4 to 6 years of proven experience in brand management, regional marketing, or corporate strategy—ideally within the F&B, hospitality, or fast-moving consumer goods (FMCG) sectors.
Data Skills:
Exceptional ability to interpret market data, perform basic data extraction, and use data-visualization techniques to inform storytelling (experience with Google Analytics, Tableau, or SQL is a strong advantage).
Communication Skills:
Superior editorial background with a demonstrated ability to navigate complex, cross-border corporate communication goals and handle crisis management effectively.
Data-Driven Brand Strategy:
Translate regional market research, food delivery app data, and consumer behavioral analytics into actionable brand positionings and campaign blueprints.
Regional Campaign Localization:
Oversee marketing strategies across China and SEA markets (e.g., Singapore, Malaysia, Indonesia). Adjust cross-cultural messaging to match local taste profiles, digital ecosystems, and societal media compliance.
Media & Narrative Architecture:
Lead global media communication strategies, orchestrating PR pipelines, regional influencer outreach programs, and high-stakes media interactions for product launches.
Performance Monitoring & Visual Reporting:
Build visual dashboards, compile data-driven post-mortem reports on campaign ROI, and present narrative insights directly to c-suite stakeholders to justify marketing spend.
Stakeholder & Agency Management:
Manage regional creative, PR, and media buying agencies, ensuring creative assets meet localized KPI targets.
Job Requirements
Education:
Bachelor’s or Master’s degree in Marketing, Global Media, Mass Communications, Business Analytics, or a related field.
Experience:
4 to 6 years of proven experience in brand management, regional marketing, or corporate strategy—ideally within the F&B, hospitality, or fast-moving consumer goods (FMCG) sectors.
Data Skills:
Exceptional ability to interpret market data, perform basic data extraction, and use data-visualization techniques to inform storytelling (experience with Google Analytics, Tableau, or SQL is a strong advantage).
Communication Skills:
Superior editorial background with a demonstrated ability to navigate complex, cross-border corporate communication goals and handle crisis management effectively.
Peringatan Penting
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