Job Description: Digital Marketing Executive
As a Digital Marketing Executive, you will be responsible for planning, executing, and optimizing the company’s online marketing strategies across various digital platforms. This role requires creativity, analytical skills, and hands-on experience in managing digital content, social media, e-commerce, and online advertising. You will also support broader marketing initiatives including branding, events, and offline marketing activities when needed.
Key Responsibilities:
1. Content Creation & Social Media Management
- Plan, create, and manage digital content across platforms including Facebook, Instagram, TikTok, Shopee, and Lazada.
- Develop engaging TikTok content featuring product highlights, recipes, and frozen food tips to boost brand presence.
- Maintain consistent brand voice and aesthetics across all channels.
2. E-commerce Platform Management (Shopee, TikTok Shop, Lazada)
- Manage product listings, descriptions, pricing, and promotions on all e-commerce platforms.
- Ensure accurate inventory updates and timely coordination with the sales/logistics team.
- Optimize listings using keywords, SEO-friendly copy, and high-quality visuals.
3. Video & TikTok Marketing
- Create trend-driven video content for TikTok and Reels to increase organic reach.
- Monitor performance and implement strategies to grow engagement and followers.
4. SEO & Website Management
- Perform on-page and off-page SEO to drive organic traffic.
- Update website content and landing pages to ensure relevance and user-friendliness.
- Conduct keyword research and monitor search engine rankings.
5. Email Marketing
- Design and execute email campaigns for promotions, product launches, and newsletters.
- Segment audience lists and analyze open/click-through rates to improve future campaigns.
6. Advertising & Paid Media
- Plan, execute, and monitor paid ad campaigns on Facebook, Instagram, TikTok, Shopee, and Lazada.
- Analyze ad performance and optimize for better ROI.
7. Analytics & Reporting
- Track performance metrics for social media, e-commerce, website, and ad campaigns.
- Prepare monthly marketing reports and suggest improvements based on insights.
8. Market Research & Competitor Monitoring
- Stay updated on market trends and monitor competitor activity across digital platforms.
- Provide insights and recommendations for improving marketing strategy.
9. Branding & Campaign Support
- Assist in brand development and implementation of marketing campaigns.
- Contribute to the planning of promotional materials, seasonal campaigns, and digital contests.
10. Offline Marketing & Coordination (if needed)
- Support in organizing events, in-store promotions, or trade shows.
- Liaise with designers, agencies, and vendors for marketing materials and activities.
Job Types: Full-time, Permanent
Pay: RM2,500.00 - RM3,000.00 per month
Benefits:
- Health insurance
- Opportunities for promotion
- Professional development
Application Question(s):
- Please state your expected salary
- What is your earliest availability?
Experience:
- Digital marketing: 1 year (Required)
Work Location: In person