Kerja Sepenuh Masa, Agency Lead, SUBCULT di CULT CREATIVE Selangor - Maukerja

We're hiring: Agency Lead, SUBCULT by Cult Creative

Build the agency you wish existed.

This role is for someone ready for their first big lead role, who doesn't want to wait five more years for it at a network agency.

ABOUT SUBCULT

SUBCULT is the agency side of Cult Creative. Today we run CGC (creator-generated content) campaigns with nano and micro creators for brands like Samsung, Grab, Dettol, Marriott and Longchamp, across Malaysia and Singapore.

Behind it sits our own platform, which handles creator matching, campaign workflows, and automated creator payouts.

Next, we're building paid social, paid media, and new platform features like social listening and compound learning intelligence. We're looking for the person who builds that next stage with us.

WHAT WE BELIEVE

• Creators are the creative. Brands get their best work when creators get a clear brief, real creative trust, and a fair rate.

• Getting paid on time is part of the craft. A creator chasing an invoice has stopped thinking about your brand. We pay on the timeline we promise, every time.

• Data should back braver ideas. We use it to argue for the interesting choice.

• Regional by default. What works in KL needs rethinking for Singapore and Bangkok, and we build for that from day one.

WHAT YOU'LL OWN

Months 1-6: the team, our clients and renewals.

Months 6-12: launching paid social and paid media, and shaping the platform features behind them.

Clients and the team

• Lead our client success team of Client Success managers and executives across Malaysia and Singapore, with Thailand next

• Set how we run accounts: briefs, timelines, creator communication, reporting and renewals

• Own renewals and account growth, starting with our biggest clients

• Fix the handover from BD to servicing, so what we promise in the pitch is what the client gets

• Coach the team and build career paths people want to stay for

Building what's next

• Build our paid social and paid media services from the ground up: what we offer, how we price it, how we deliver it

• Turn our best CGC content into paid work that performs, so clients get more from every creator they work with

• Work with BD and strategy on scoping and pricing so we grow without giving work away

The numbers

• Own SUBCULT's commercial health: margin per campaign, team utilization, scope creep and renewal rate

• Grow the share that goes to creators over time while keeping the agency healthy. We think both are possible.

The creator promise

• Every creator on a SUBCULT campaign gets a clear brief, a fair rate and payment on time. That promise is yours to keep.

The platform

• Help shape what we build next, including social listening. You'll know what clients and the team actually need, and you'll tell our product team.

• Find what slows the team down and push it into the platform so nobody does it by hand twice

WHO YOU ARE

• 5+ years in agencies, with experience leading client or account teams

• You've owned real budgets and margins, and can explain where the money went

• You know creators and paid social from the inside: rates, briefs, usage rights, boosting creator content. Paid media experience is a strong plus.

• You've worked across more than one Southeast Asian market, or with regional and global brand teams

• You build the process, then hand it off. Doing everything yourself isn't ownership.

• You listen first. You're inheriting a team, and they need to trust you before you change anything.

• You can show us what you made, why it worked, what went wrong, and who grew because you were there

PROBABLY NOT FOR YOU IF

• You want a big team under you from day one

• You see creators as a line item

• You need a full process handed to you before you can move

HOW TO APPLY

Send your profile, 2-3 pieces of work you're proud of, and a short answer to this:

What would you build differently if you were starting an agency today with a data platform as its brain?

• Apply directly to Founder & CEO *************