Kerja Sepenuh Masa, Marketing Executive - Digital Marketing Executive - Trade Marketing Executive di Oriental Coffee International Selangor - Maukerja

Marketing Executive / Digital Marketing Executive
We are looking for a dynamic and results-driven Marketing Executive to join our team in the F&B (Food and Beverage) industry. The ideal candidate will be responsible for creating and executing effective marketing strategies, building brand awareness, and driving customer engagement for our products and services. You will work closely with internal teams to enhance our marketing efforts and help elevate the brand’s presence in the competitive F&B market.

Job Responsibilities:

1.Brand Promotoion & Awareness:
-Develop and execute marketing campaigns to enhance brand visibility.
-Create engaging content for social media, websites, and email marketing.
-Collaborate with influencers, tiktok team, and media for promotions.

2.Digital Marketing & Social Media Management:
-Manage social media accounts (Facebook, Instagram, TikTok, etc.) and ensure consistent engagement.
-Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads).
-Optimize SEO strategies for website and online content.

3.Customer Engagement & Loyalty Programs:
-Develop and manage customer loyalty programs to encourage repeat business.
-Implement strategies to increase customer engagement and retention.
-Collect customer feedback and analyze reviews for service improvement.

4.Event & Promotion Planning: 
-Organize food tastings, influencer events, and seasonal promotions.
-Plan and execute marketing activations, partnerships, and sponsorships.
-Coordinate with outlets to ensure successful campaign execution.

5.Market Research & Competitor Analysis: 
-Conduct market research to understand customer preferences and industry trend.
-Analyze competitor strategies and recommend improvements.
-Provide insights on menu pricing, promotions, and new product launches.

6.Sales & Revenue Growth Support: 
-Work closely with the sales team to increase dine-in, takeout, and delivery sales.
-Monitor the effectiveness of campaigns and promotions with key performance metrics
-Adjust marketing strategies based on sales data and customer behavior.

Job Requirements:

• Candidate must possess at least Diploma/ Advanced/ Higher/ Graduate Diploma in Marketing/ Digital Marketing / Digital Media and Design / Communication or equivalent.

• At least 1-3 Year(s) of working experience in the related field is required for this position.

• Preferably Executive specialized in Marketing or equivalent.

• Possess positive & aggressive interpersonal and communication skills.

• Knowledge of strategic planning principles and marketing best practices.

• Good written and verbal communication skills.

• Able to multi-task, proactive, creative and meticulous.

• Applicants must be willing to work in Taman Perindustrian Putra, Puchong (Nearby Taman Mas).

Trade Marketing Executive
Trade Marketing Executive is responsible for developing and implementing trade marketing strategies to increase brand visibility, drive sales, and strengthen relationships with distributors, retailers, and key partners. This role bridges marketing and sales by ensuring that promotional activities and campaigns are effectively executed at the trade level.

Trade Marketing & Campaign Execution

• Plan, coordinate, and execute trade marketing activities, promotions, and campaigns across retail outlets

• Support end-to-end execution of product launches, seasonal campaigns, and promotional activities

• Ensure all campaigns are executed on time, within budget, and aligned with brand guidelines

In-Store Execution & Merchandising

• Ensure proper implementation of branding, POSM (Point-of-Sale Materials), and merchandising standards across outlets

• Conduct regular store visits to monitor execution quality and compliance

• Identify gaps in execution and work with operations team to improve in-store visibility

Coordination & Stakeholder Management

• Liaise with internal teams (Marketing, Sales, Operations) and external vendors/suppliers

• Coordinate production, delivery, and installation of POSM and marketing materials

• Support communication between HQ and outlet teams for campaign rollout

Performance Tracking & Reporting

• Track campaign performance, sales impact, and promotional effectiveness

• Collect market feedback from outlets and customers

• Prepare weekly/monthly reports on trade marketing activities and results

Market & Competitor Insights

• Monitor competitor activities, promotions, and market trends

• Provide insights and recommendations to improve future trade marketing strategies

Qualifications:

• Diploma or Degree in Marketing, Business Administration, or related field

• 1–3 years of experience in Trade Marketing / Retail Marketing / FMCG / F&B industry

• Strong communication, negotiation, and relationship management skills.

• Analytical mindset with ability to interpret market data and sales reports.

• Highly organised, detail-oriented, and able to manage multiple projects

• Able to work independently with minimal supervision

• Willingness to travel if required

• Proficient in Microsoft Office (Excel, PowerPoint, Word)

Why Join Us:

• We offer a 5-day work week.

• We give out performance bonus yearly.

• Staff purchase with discounted rates, given to those who wish to purchase company products.

• Free Parking at company building.

• Company-wide annual dinners will be held every year, as employee recognition award celebrations.

• You will have plenty of opportunity to grow as a pioneer in our industry.

• We practice a vibrant & energetic office culture.