- 14 & 14A, Jalan Mewah 3/3, Taman Pandan Mewah Ampang Selangor Malaysia 68000

Lokasi Kerja
Penerangan Kerja
Kelayakan
5+ years in marketing, with at least 2 years in a managerial or team-leadership capacity
Proven ownership of paid performance marketing campaigns and budget, with clear accountability for cost-per-lead or similar efficiency metrics
Direct or managerial experience with e-commerce platforms such as ShopeeFood, TikTok Shop, Grab or FoodPanda
Experience developing and presenting brand or growth strategy to leadership, not purely tactical/campaign execution
Experience managing and developing marketing team members directly
Preferred / Nice to Have
Experience with loyalty, rewards, or customer retention programmes
Background in F&B, FMCG, e-commerce, or packaging industries
Comfortable working in a lean SME environment — able to both strategise and execute hands-on
Proficiency in Bahasa Malaysia and/or Mandarin, in addition to English, given the merchant base
Tanggungjawab
Brand Positioning & Credibility — Own DaboBox, DaboRewards and JoomTry market positioning and ensure all messaging, campaigns, and content reinforce a consistent, credible brand identity.
Paid Performance Marketing — Own lead generation strategy and budget across paid channels; responsible for cost-per-lead efficiency and campaign ROI.
Marketing Collateral & E-Commerce Channel — Oversee execution across Shopee, TikTok Shop, and other e-commerce channels, including the Marketing Coordinator's day-to-day output.
Referral & Partnerships — Develop and manage referral programmes and external partnerships that drive qualified merchant leads.
Team Leadership — Directly manage and develop the Marketing Coordinator and Content Strategist, setting clear direction, priorities, and authority they currently lack without a Marketing Manager in place.
Marketing Strategy & Documentation — Produce and maintain a clear marketing strategy, campaign calendar, and reporting cadence for leadership.
Merchant Activation Strategy — Own how DaboRewards is actually pitched and rolled out to existing and new merchants, working closely with Sales.
The Merchant Value Story — Build the first-party data and retention pitch that justifies DaboRewards as a paid differentiator, not just a consumer feature.
Engagement Metrics Ownership — Own DaboRewards engagement KPIs (QR scan rate, redemption rate) and report on them consistently.
Campaign & Rewards Content Design — Define what missions, prizes, and campaigns should exist to drive engagement, working with the technical team to get them built.
Manfaat
AMPANG
1.2 km
CAHAYA
2.0 km
Peringatan Penting
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