Kerja Sepenuh Masa, Integrated Marketing Manager di YC Capital Group Of Companies Federal Territory - Maukerja

1. Job Purpose

Responsible for planning, managing and executing integrated marketing strategies to strengthen brand awareness, increase customer engagement and drive business growth. Oversee both traditional and digital marketing activities to ensure consistent brand communication and effective marketing campaigns.

2. Key Responsibilities

A. Marketing Strategy & Planning

1. Develop and implement marketing strategies aligned with company objectives.
2. Plan annual, quarterly and monthly marketing activities.
3. Monitor market trends, competitors and customer behaviour.
4. Identify opportunities to improve brand awareness and business growth.

B. Brand & Campaign Management

1. Manage brand positioning and ensure consistent brand identity.
2. Plan and execute marketing campaigns, promotions and product launches.
3. Coordinate festive campaigns, outlet promotions and new outlet openings.
4. Manage brand collaborations, sponsorships and marketing partnerships.

C. Digital Marketing Management

1. Oversee digital marketing activities across TikTok, Facebook, Instagram and other platforms.
2. Manage social media strategies, digital advertising and online campaigns.
3. Monitor digital performance, engagement and campaign effectiveness.
4. Explore influencer marketing, KOL collaborations and other digital opportunities.

D. Customer Engagement & Business Growth

1. Develop initiatives to attract new customers and retain existing customers.
2. Support sales growth through effective marketing campaigns and promotions.
3. Monitor customer feedback and market responses.
4. Identify opportunities to strengthen customer loyalty and repeat purchases.

E. Budget & Performance Management

1. Prepare and manage the annual marketing budget.
2. Monitor marketing expenditure and campaign ROI.
3. Prepare marketing performance reports for management.
4. Ensure marketing activities achieve established KPIs.

F. Team Management

1. Lead and supervise the Marketing and Digital Marketing teams.
2. Set departmental targets and monitor team performance.
3. Provide guidance, coaching and development to team members.
4. Ensure effective coordination and execution of marketing activities.

3. Job Specification

Requirements

Education: Bachelor's Degree in Marketing, Business Administration or related field.

Experience: Minimum 5 years of relevant marketing experience, preferably with managerial experience.

Industry: F&B, retail or FMCG experience is an advantage.

Knowledge: Brand management, integrated marketing, digital marketing and campaign management.

Skills: Leadership, communication, planning, analytical and problem-solving skills.

Language: Proficient in Bahasa Malaysia and English.