Kerja Sepenuh Masa, Marketing Executive (Video - Creative Content) di FRWD (by Aureas Media ) Selangor - Maukerja

Job Summary

We are looking for a creative and hands-on Marketing Executive / Senior Executive (Creative Content) to drive our brand growth through engaging visual storytelling, digital marketing, and campaign execution.

This role is ideal for someone who is passionate about creating impactful content that not only looks great but also delivers results. You'll lead the creation of compelling videos, static creatives, and digital content that build brand awareness, generate quality leads, and inspire customers to transform their living spaces.

Working closely with the Marketing, Sales, Product, and Design teams, you'll bring our furniture collections and home living experiences to life across digital and offline channels. This is a 5-day office-based role, offering a collaborative environment where creativity, innovation, and continuous learning are highly valued.

Key Responsibilities

Content Creation & Creative Production (Primary Focus)

• Plan, shoot, edit, and produce engaging short-form and long-form content for Meta (Facebook & Instagram), TikTok, YouTube, the website, and other marketing channels.
• Manage the full content production process—from ideation, scripting, filming, editing, motion graphics, caption writing, and final delivery.
• Design high-quality static creatives, including product imagery, social media graphics, carousel posts, digital advertisements, and other marketing collateral.
• Deliver a consistent pipeline of high-quality creative assets to support marketing campaigns and business objectives.
• Experiment with new content formats, creative styles, and editing techniques to keep content fresh and engaging.
• Leverage AI-powered creative tools to accelerate content ideation, editing, image enhancement, automation, and workflow efficiency.
• Stay updated with the latest social media, content, and design trends to continuously elevate creative quality.

Campaign & Brand Execution

• Support the planning and execution of integrated marketing campaigns, product launches, seasonal promotions, exhibitions, showroom events, and brand activations.
• Coordinate creative deliverables across digital and offline marketing channels to ensure brand consistency.
• Collaborate closely with internal teams to develop marketing initiatives that support business and sales objectives.

Product Storytelling & Category Marketing

• Create compelling product stories that highlight design, functionality, craftsmanship, and customer value.
• Collaborate with Product, Sourcing, Sales, and Marketing teams to transform product features into engaging customer-focused content.
• Ensure all creative assets consistently reflect the company's brand identity and positioning.

Content Performance & Optimization

• Monitor content performance using platform analytics and reporting tools.
• Understand and analyze key performance metrics such as reach, engagement, watch time, click-through rate (CTR), and conversions.
• Continuously optimize creative content based on insights, audience behavior, and campaign performance.

Requirements

• Bachelor's Degree in Marketing, Communications, Media, Digital Media, Film, Interior Design, or a related field.
• 2–5 years of experience in content creation, video editing, digital marketing, brand marketing, or a related creative role.
• Strong portfolio or showreel demonstrating video editing, content creation, and creative storytelling skills.
• Proficiency in Adobe Premiere Pro, CapCut, Photoshop, Canva, Illustrator, or similar creative software.
• Comfortable leveraging AI-powered creative tools to improve productivity, accelerate editing workflows, generate creative ideas, and optimize marketing content.
• Experience creating content across multiple digital platforms, including Meta, TikTok, YouTube, and websites.
• Basic understanding of digital marketing, content analytics, and social media performance metrics.
• Strong visual storytelling, creative thinking, and attention to detail.
• Highly organized with the ability to manage multiple projects in a fast-paced environment.
• Passion for furniture, interior design, home living, and lifestyle trends.

What You'll Gain

• Shape the creative direction and brand identity of a fast-growing home and living company.
• Gain hands-on exposure to the full marketing journey—from content ideation and production to campaign execution, performance analysis, and brand building.
• Work in a collaborative, creative, and design-driven environment where your ideas are valued.
• Develop your skills using the latest AI-powered creative tools, digital marketing strategies, and emerging content trends.
• Enjoy opportunities for continuous learning, ownership, and career growth.