Job Summary
We are seeking a
Senior Digital Campaign StrategistExecutive
to lead the planning, execution and optimisation of data-drivendigital marketing campaigns across platforms such as TikTok and Xiaohongshu,while supporting clients in achieving stronger brand awareness, engagement,leads and conversions.
Key Responsibilities
Develop and implement integrated digital campaign strategies based on client objectives, target audiences and market trends.
Plan campaign concepts, content direction, media budgets, timelines, KPIs and performance targets.
Lead digital advertising campaigns across TikTok and other relevant platforms.
Develop and manage social media, content marketing, KOL/KOC and influencer campaigns.
Conduct audience, competitor and market research to identify growth opportunities and campaign insights.
Monitor campaign performance and analyse key metrics such as reach, engagement, leads, conversions, cost per acquisition and ROI.
Continuously optimise campaigns, advertising budgets, targeting, content and creative approaches to improve results.
Work closely with clients, designers, content creators, KOLs and internal teams to ensure campaigns are delivered on time and according to objectives.
Prepare campaign reports, performance reviews and strategic recommendations for clients and management.
Identify emerging digital marketing trends, platform updates, content formats and new advertising opportunities.
Provide guidance and coaching to junior digital marketing team members and support the improvement of internal campaign processes.
About Benchmarking
Benchmarking Pte Ltd is a Singapore-based digital marketing and technology company with over 8 years of industry experience.
We specialize in helping brands and businesses grow in the digital commerce era through social media marketing and AI-powered solutions. Our core services include:
TikTok Account Management & Campaign Operations
Xiaohongshu (Little Red Book) Marketing & Content Strategy
Influencer / KOL Marketing Campaign Execution
AI-driven Marketing Automation & Business Tools Development
Our team works closely with brands to support their transformation from traditional offline retail to scalable online e-commerce ecosystems across major content platforms.
What We Do
At Benchmarking, we provide end-to-end operational support for businesses looking to build their presence on new media platforms such as TikTok and Xiaohongshu.
Our scope of work includes:
Social media account setup and growth strategy
Content planning and campaign execution
Influencer collaboration management
Performance tracking and data analysis
AI-powered tools for marketing automation
We combine platform expertise with data-driven insights to help our clients improve engagement, generate leads and increase online conversions.
Our Work Environment
As part of our team, you will be exposed to:
Real client campaigns across TikTok & Xiaohongshu
Influencer marketing operations
Content planning and digital campaign management
AI applications in marketing workflows
This is an ideal environment for individuals interested in pursuing a career in digital marketing, content strategy, influencer marketing or AI-driven business operations.