Kerja Sepenuh Masa, Brand Manager-Assistant Brand Manager di The Arnott's Group Federal Territory - Maukerja

We’re the team helping Arnott’s win in Asia. Campbell Malaysia is the Asia hub for The Arnott’s Group, based in Kuala Lumpur, shaping strategy and building our footprint across the region. We’re behind brands found in real kitchens and real snack drawers, from Campbell’s and Prego to Kimball & Cheong Chan, plus Swanson, GoodTime, and Nyam Nyam. We’re also part of the Arnott’s family that includes icons like Tim Tam, Shapes, and Farm Bake Cookies.

This role will be based in Bangsar South.

Summary of the role

You will lead the overall performance, growth, and strategic direction of assigned categories. Collaborating closely with the Marketing Manager and Commercial Director , you will be the driving force behind end-to-end brand planning, translating consumer insights into actionable growth strategies across all 6Ps (Product, Price, Place, Promotion, Packaging, and Proposition) to ensure market competitiveness.

What you’ll be doing

• Strategic Brand Leadership: Develop and execute category strategies aligned with company vision and annual operating plans, driving sustainable business growth.
• Innovation & NPD: Lead end-to-end innovation and new product development pipelines, working seamlessly with R&D, Supply Chain, and Regional/Global stakeholders.
• Integrated Campaigns & A&P: Develop and execute ATL, BTL, and consumer activation campaigns while managing external agencies and optimizing A&P investments for maximum ROI.
• Cross-Functional Alignment: Influence internal stakeholders across Trade Marketing, Sales, and Finance to ensure the effective execution of business strategies.
• Market Intelligence: Monitor consumer behavior, competitor activities, and shopper trends through regular market analysis and trade visits to identify actionable growth opportunities.

Requirements

• Bachelor's Degree in Business, Marketing, or a related discipline.
• At least 5 years of progressive experience within a Food/ FMCG environment, paired with a passion for commercial brand development.
• Proven track record in driving end-to-end new product development (NPD) processes and cross-functional project management.
• Strong commercial acumen with the ability to analyze market information, evaluate performance, and translate insights into actionable ideas.

Why join us?

Take ownership of an iconic FMCG portfolio where your entrepreneurial mindset and end-to-end innovation strategies will directly shape our market leadership and consumer engagement across the region.