Senior Marketing & Events Specialist
Sanggul Emas Sdn Bhd | KL Eco City, Kuala Lumpur
EXECUTIVE SUMMARY
Location: KL Eco City, Kuala Lumpur
(HQ with West & East Malaysia occasional travel)
Reporting To: Chief Information Technology Officer (CITO)
Target Compensation: MYR 5,000 – MYR 7,000 / month
Corporate Portal: *************
Role Function: Single-point project lead & quarterback for corporate events, principal co-marketing, trade exhibitions, and lead pipeline conversion.
1. Why Sanggul Emas?
Sanggul Emas Sdn Bhd is an established, PETRONAS-licensed Malaysian engineering and technology powerhouse. We specialize in high-integrity heavy mechanical equipment, gas processing units, rotating machinery, and process packages for major energy developments across East and West Malaysia.
Representing tier-1 global technology principals—such as Honeywell UOP/PT, Sundyne, Milton Roy etc. —we bridge the gap between world-class engineering innovation and flawless local execution across offshore platforms, FPSOs, and onshore terminals.
2. The Mission & Impact
We are seeking a commercially disciplined, high-execution Senior Marketing & Events Specialist to own our portfolio of industry exhibitions, principal-partner roadshows, and technical seminars.
In this role, you are not asked to spend hours designing graphics or editing video footage—you are backed by an internal media team that handles creative production. Your sole mission is to act as the operational quarterback: directing external vendors, coordinating high-touch events, aligning global technology principals, and ensuring 100% of event leads convert into actionable sales pipeline.
3. Core Operational Pillars
Pillar I: Major Exhibitions & Regional Events- End-to-End Ownership: Lead Sanggul Emas’s presence at premier energy exhibitions across Peninsular Malaysia, Sabah, and Sarawak (e.g., OGA, MOGSEC, OTC Asia, SOGCE).
- Execution & Logistics: Direct booth construction contractors, AV setups, pass allocations, executive briefing packages, and on-site schedules.
- Technical Seminars: Organize high-impact, client-facing roadshows and technical briefings targeting PETRONAS GTS, asset managers, and plant engineers in key hubs (Kota Kinabalu, Miri, Bintulu, Kemaman).
- All other marketing related manners ( we also have a marketing suport team ).
Pillar II: Principal Alignment & Co-Marketing- Global Principal Liaison: Serve as the central marketing conduit for global technology partners (Honeywell UOP, Sundyne, Milton Roy etc.).
- Brand Governance: Orchestrate co-branded campaigns while maintaining strict adherence to global compliance and licensing standards.
- Asset Library: Maintain a centralized, up-to-date repository of technical datasheets, brochures, and executive presentation materials.
Pillar III: Commercial Vendor & Budget Control- Financial Discipline: Manage annual project budgets for all trade shows, client dinners, and technical roadshows.
- Aggressive Negotiation: Negotiate directly with booth builders, print suppliers, and venue operators to maximize commercial ROI.
- Procurement Management: Oversee PO issuances, vendor approvals, and invoice reconciliations.
Pillar IV: Lead Conversion & ROI Tracking- 48-Hour SLA: Own the lead-capture process at events and ensure 100% of raw contacts are tagged and routed to commercial sales leads within 48 hours.
- ROI Reporting: Track event lead progression and deliver concise post-event engagement reports directly to executive leadership.
4. Candidate Profile
Experience 3 to 5 years of hands-on B2B event management, corporate communications, or portfolio marketing within Oil & Gas, Energy, or Heavy Engineering.
EducationBachelor’s Degree in Marketing, Mass Communication, Business, or equivalent.
Language Capability English (high fluency for global principal & executive interaction) + Bahasa Malaysia (strong command for local vendor, venue, and site coordination).
Key MindsetHighly structured, proactive, commercially minded with strict attention to project timelines and vendor accountability.
5. Key Performance Indicators (KPIs)
- Exhibition Execution Quality: Flawless run-of-show and booth delivery across all major regional forums.
- Budget Compliance: Zero budget overruns across all managed events and supplier contracts.
- Principal Speed-to-Market: Rapid alignment and deployment of co-branded principal marketing assets.
- Lead Handover Rate: 100% compliance with the 48-hour lead delivery SLA to commercial teams post-event.
- Overall rating of all marketing related matters and feedback from team members.