- Singapore Singapore
Lokasi Kerja
Penerangan Kerja
Tanggungjawab
Social Media / Digital Marketing Specialist
Salary: S$3,000–4,000 per month
Work location: Tai Seng, Singapore
Job type: Full time
About the Role
We are a fast-paced social media and digital marketing agency seeking a proactive, highly autonomous Social Media / Digital Marketing Specialist. In this role, you will take full ownership of client digital strategies ranging from multi-platform paid ads (Google, Meta, TikTok) and SEM to website management and video content creation.
If you thrive in a fast-moving agency environment, take absolute ownership of your work without needing hand-holding, and feel completely comfortable communicating with clients and being on camera, this role is for you.
Key Responsibilities & Job Scope
1. Paid Ads Management & SEM Strategy
* Strategy, setup, optimization, and scaling of multi-channel paid ad campaigns across Meta Ads (Facebook & Instagram), TikTok Ads, and Google Ads (Search, Display, Performance Max).
* Conduct continuous A/B testing on ad creatives, copy, landing pages, and audience targeting to lower CAC and maximize ROAS.
* Manage Search Engine Marketing (SEM) campaigns, including high-intent keyword research, negative keyword management, bid strategies, and quality score optimizations.
* Track, analyze, and report performance metrics (CPA, CTR, CPM, ROAS) using Google Analytics 4 (GA4) and native platform dashboards to provide actionable client recommendations.
2. Website Design, Landing Pages & Management
* Design, build, and maintain high-converting landing pages and business websites using modern CMS platforms (e.g., WordPress, Elementor, Webflow, or Shopify).
* Ensure basic on-page SEO, mobile responsiveness, fast loading speed, and proper conversion tracking setup (Google Tag Manager, Meta Pixel, TikTok Pixel).
* Oversee site updates, plugin maintenance, UX/UI improvements, and troubleshooting.
3. On-Camera Content Creation & Social Presence
* Serve as an active on-camera presenter for internal agency content and selected client video assets (TikToks, Instagram Reels, YouTube Shorts, ad hooks).
* Collaborate on short-form video concepts, scripted hooks, and trending content ideas to drive engagement and organic/paid viral growth.
4. Client Communication & Account Ownership
* Act as a direct point of contact for clients regarding performance updates, digital strategy alignment, and campaign insights.
* Translate complex data into clear, concise performance summaries during client check-ins and monthly reporting meetings.
Requirements & Qualifications
* Proven Agency Experience: Minimum 3–5+ years of hands-on digital marketing experience within an agency setting.
* Technical Mastery: Deep hands-on experience with Google Ads (SEM), Facebook Ads Manager, TikTok Ads Manager, GA4, and Google Tag Manager.
* Web & UX Skills: Demonstrated experience in building/managing websites, landing page creation, and basic on-page SEO.
* On-Camera Confidence: Enthusiastic and comfortable speaking on video for short-form content and ads.
* High Autonomy: Strong self-management skills who is able to prioritize tasks, meet tight deadlines, and troubleshoot problems independently.
* Communication & Presence: Excellent verbal and written communication skills with strong client-facing confidence.
Pay: $3,000.00 - $4,000.00 per month
Work Location: In person
Peringatan Penting
Jangan pernah kongsikan maklumat bank atau kad kredit anda semasa memohon pekerjaan. Elakkan membuat sebarang pembayaran atau mengisi survey yang tidak berkaitan. Jika ada yang mencurigakan, sila laporkan iklan pekerjaan ini segera.