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Kerja Sepenuh Masa, Online Marketing Executive - Marketing, Marketplace di Shopee Federal Territory - Maukerja

Online Marketing Executive - Marketing, Marketplace

Shopee

Sepenuh Masa

KL City, Federal Territory

Kongsi
Simpan

Lokasi Kerja

  • Kuala Lumpur Federal Territory Malaysia

Penerangan Kerja

Tanggungjawab

Department Marketing
LevelExperienced (Individual Contributor)
LocationKuala Lumpur

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

We are looking for a data-driven and creative Online Marketing Associate to join our team. In this role, you will be the engine behind our digital advertising efforts, bridging the gap between strategic planning and technical execution. You will manage campaigns across multiple platforms (Google, Meta, TikTok) and collaborate with cross-functional teams to drive brand awareness and conversion.


Key Responsibilities

  • Campaign Planning & Execution: Develop and execute online marketing plans focused on upper funnel and sales-driven objectives.
  • Performance Strategy: Align with the Regional Online Marketing team to implement high-impact performance ad strategies across Google, Meta, TikTok and third-party platforms.
  • Optimization: Conduct continuous A/B testing on ad copy, visuals and targeting to maximize ROI and maintain operational efficiency.
  • Operational Alignment: Work closely with the Ads Ops team to ensure all campaigns are running strictly according to timelines, budget allocations and asset requirements.
  • Cross-Channel Synergy: Coordinate with the social media team to amplify organic content performance through strategic paid boosts.
  • Data Analysis: Track, monitor and analyze digital marketing KPIs to provide actionable insights and weekly performance reports.
  • Creative Collaboration: Liaise with Creative and Graphic Design teams to brief and produce high-performing ad assets.
Requirements:
  • Bachelor’s Degree in Marketing, Communications, Business Administration, Data Science or a related field
  • Experience: 1–2 years of hands-on experience in digital marketing, performance marketing or ad operations
  • Proven proficiency in managing campaigns within Google Ads Manager, Meta Business Suite and TikTok Ads Manager. Familiarity with 3rd party (3P) tracking platforms is a plus

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