- North Bridge Road Downtown Core Central Region (Singapore) Singapore
Kerja Sepenuh Masa Product Marketing Manager (Platform - AI Solutions), Gaji tinggi SGD 12,000 di LANDI INTERNATIONAL (SINGAPORE) PTE. LTD. Central Region (Singapore) - Maukerja
Product Marketing Manager (Platform - AI Solutions)
LANDI INTERNATIONAL (SINGAPORE) PTE. LTD.
Kongsi
Simpan
Lokasi Kerja
Penerangan Kerja
Tanggungjawab
Job Summary
We are looking for a strategic and execution-oriented Product Marketing Manager (PMM) to own the positioning, messaging and go-to-market strategy for Landi's platform and AI-enabled solutions. The role covers our SaaS platform portfolio — device and estate management, application and content management, remote deployment and lifecycle services — together with the AI capabilities delivered on top of it.
This is a 0→1 role: as the first PMM in a newly centralized function, you will write the playbook rather than inherit one — designing how Landi positions, prices, launches and scales its platform and AI-powered solutions globally.
You will develop a deep understanding of our customers, markets, products and emerging AI capabilities, and translate that insight into compelling narratives that drive adoption, retention and recurring revenue. You will work cross-functionally with Product, Engineering, Sales, Finance, Legal, Communication and Operations to ensure our solutions deliver clear value at every stage of the customer lifecycle.
The role carries end-to-end ownership of the commercial story: value proposition and messaging, pricing and packaging, go-to-market strategy for new solution launches, features, AI capabilities and external partner integrations, and the market, competitive and customer research that informs them.
Responsibilities
Platform Positioning, Messaging & Value Proposition
Own positioning and messaging for the platform portfolio — device and estate management, remote deployment, monitoring and terminal lifecycle management — articulating the total cost of ownership and operational efficiency case to acquirers, PSPs, ISVs, retailers and distributors
Build differentiated value propositions per segment, market and vertical, translating platform and SaaS capabilities into clear customer outcomes
Gather and synthesize customer feedback to sharpen product-market fit and messaging
Cooperate with Product Management to influence product direction and prioritize customer needs, bringing market insight into product planning
Application, Content & Ecosystem Marketing
Market the application and content management layer: app catalogue and distribution, remote software and content updates, configuration, versioning and controlled rollout — turning platform capability into measurable estate-owner and merchant outcomes
Build the ecosystem and partner-integration narrative: third-party application onboarding, ISV enablement and marketplace value for both platform operators and application partners
Position the platform as the foundation on which AI capabilities and value-added services are delivered, so the platform and AI stories reinforce rather than compete with each other
Support the attach and expansion motion: position platform subscriptions, modules and managed services alongside device deals so recurring revenue grows with estate size
AI Solutions Marketing
Own product marketing for AI-enabled features and solutions, converting technical capability into concrete customer use cases, business outcomes and proof points
Partner with Product, Engineering and relevant AI/technology teams to understand AI capabilities, limitations, roadmap and customer requirements
Develop go-to-market strategies for AI-powered launches, including target segments, use cases, positioning, messaging, launch plans, adoption programmes and success metrics
Support customer education and adoption of AI capabilities by communicating practical use cases and expected business value in clear, non-technical language
Pricing, Packaging & Commercial Structure
Own the Pricing and Packaging lifecycle; collaborate with Finance and Product to define subscription models that balance market competitiveness with high-margin SaaS profitability
Define and maintain the commercial structure of the solutions portfolio (SKUs, software bundles, service packages, options and add-ons)
Assist in RFP/RFI responses and design tailored commercial offers where required
Go-to-Market, Launch & Lifecycle Marketing
Shape and execute go-to-market strategies for new solutions, features, platform modules and partner integrations
Collaborate with the Communication team on campaigns that drive pipeline, conversion, retention and expansion
Support customer lifecycle marketing including onboarding, adoption, retention, upsell and cross-sell initiatives
Sales Enablement & Field Engagement
Enable Sales teams with sales decks, battle cards, demos, solution and use-case narratives, FAQs, objection-handling guides, pricing narratives and training
Go further than materials: actively push and animate the sales organization around the story through field engagement, deal support and regular pipeline-facing touchpoints
Trust, Security & Responsible AI Messaging
Work with Legal, Security and Product teams to ensure platform and AI messaging accurately reflects data privacy, security, certification and governance commitments
Build the trust narrative enterprise buyers ask for — data handling, model limitations, human-in-the-loop safeguards and auditability — and translate evaluation and monitoring practice into assurance that shortens security and procurement review cycles
Maintain claim discipline across all messaging: no capability is marketed beyond what the product reliably and demonstrably delivers
Market Intelligence & Performance
Conduct market, competitive and technology trend analysis across platform, SaaS and AI to identify emerging customer needs, whitespace opportunities and points of differentiation for Landi's solutions
Conduct market analysis and competitive intelligence to ensure SaaS profitability
Establish and track key performance indicators for platform and AI launches — awareness, adoption, usage, conversion, customer feedback and commercial impact — and use those insights to refine positioning and GTM strategy
Qualifications
Master's degree in Marketing, Business, or a related field
At least 4-7 years of experience in product marketing or related roles within a SaaS or B2B software environment
Proven track record marketing platform, SaaS or AI-enabled solutions in a B2B/B2B2C environment, with direct, hands-on involvement in getting deals across the line
A track record of pushing and animating a sales organization around a story — in the field with reps and prospects, not just producing collateral from behind a desk
Entrepreneurial, high-energy operator profile: comfortable building a function and a narrative from a near-blank page, and writing the playbook rather than waiting for one
Bias for action and comfort with ambiguity — able to ship, learn and iterate rather than wait for perfect information
Strong understanding of SaaS business models, pricing, packaging and customer lifecycles, including subscription and per-device or per-estate commercial models
Experience launching SaaS platforms, modules and features to market
Strong understanding of AI/GenAI concepts — including model capabilities, limitations and evaluation considerations — and the ability to translate technical capability into customer-centric business value; hands-on technical development experience is not required
Familiarity with responsible AI, data privacy, security and governance considerations, and the ability to turn them into credible customer-facing assurance
Ability to simplify complex technical concepts into clear customer value
Proven cross-functional collaboration skills, including with Product, Engineering and Legal
Excellent written, verbal, and presentation skills in English
Experience in Atlassian products (JIRA/Confluence) is a plus
Not required: a payments-hardware, POS-device, or terminal-manufacturing marketing background — this is a software, platform and AI positioning role, not a hardware product marketing role
Preferred skills
Experience marketing device management, endpoint or estate management platforms (MDM/TMS), application distribution, app stores or content management solutions
Experience in B2B SaaS, familiar with Telecom and/or Payment, FinTech or Financial Services industries
Experience marketing AI-enabled, data-driven or automation products in a B2B environment
Experience building a product marketing function from scratch, or in a newly centralized or fast-scaling organization
Experience marketing to or through partner and ISV ecosystems
Experience with competitive intelligence and win/loss analysis
We are looking for a strategic and execution-oriented Product Marketing Manager (PMM) to own the positioning, messaging and go-to-market strategy for Landi's platform and AI-enabled solutions. The role covers our SaaS platform portfolio — device and estate management, application and content management, remote deployment and lifecycle services — together with the AI capabilities delivered on top of it.
This is a 0→1 role: as the first PMM in a newly centralized function, you will write the playbook rather than inherit one — designing how Landi positions, prices, launches and scales its platform and AI-powered solutions globally.
You will develop a deep understanding of our customers, markets, products and emerging AI capabilities, and translate that insight into compelling narratives that drive adoption, retention and recurring revenue. You will work cross-functionally with Product, Engineering, Sales, Finance, Legal, Communication and Operations to ensure our solutions deliver clear value at every stage of the customer lifecycle.
The role carries end-to-end ownership of the commercial story: value proposition and messaging, pricing and packaging, go-to-market strategy for new solution launches, features, AI capabilities and external partner integrations, and the market, competitive and customer research that informs them.
Responsibilities
Platform Positioning, Messaging & Value Proposition
Own positioning and messaging for the platform portfolio — device and estate management, remote deployment, monitoring and terminal lifecycle management — articulating the total cost of ownership and operational efficiency case to acquirers, PSPs, ISVs, retailers and distributors
Build differentiated value propositions per segment, market and vertical, translating platform and SaaS capabilities into clear customer outcomes
Gather and synthesize customer feedback to sharpen product-market fit and messaging
Cooperate with Product Management to influence product direction and prioritize customer needs, bringing market insight into product planning
Application, Content & Ecosystem Marketing
Market the application and content management layer: app catalogue and distribution, remote software and content updates, configuration, versioning and controlled rollout — turning platform capability into measurable estate-owner and merchant outcomes
Build the ecosystem and partner-integration narrative: third-party application onboarding, ISV enablement and marketplace value for both platform operators and application partners
Position the platform as the foundation on which AI capabilities and value-added services are delivered, so the platform and AI stories reinforce rather than compete with each other
Support the attach and expansion motion: position platform subscriptions, modules and managed services alongside device deals so recurring revenue grows with estate size
AI Solutions Marketing
Own product marketing for AI-enabled features and solutions, converting technical capability into concrete customer use cases, business outcomes and proof points
Partner with Product, Engineering and relevant AI/technology teams to understand AI capabilities, limitations, roadmap and customer requirements
Develop go-to-market strategies for AI-powered launches, including target segments, use cases, positioning, messaging, launch plans, adoption programmes and success metrics
Support customer education and adoption of AI capabilities by communicating practical use cases and expected business value in clear, non-technical language
Pricing, Packaging & Commercial Structure
Own the Pricing and Packaging lifecycle; collaborate with Finance and Product to define subscription models that balance market competitiveness with high-margin SaaS profitability
Define and maintain the commercial structure of the solutions portfolio (SKUs, software bundles, service packages, options and add-ons)
Assist in RFP/RFI responses and design tailored commercial offers where required
Go-to-Market, Launch & Lifecycle Marketing
Shape and execute go-to-market strategies for new solutions, features, platform modules and partner integrations
Collaborate with the Communication team on campaigns that drive pipeline, conversion, retention and expansion
Support customer lifecycle marketing including onboarding, adoption, retention, upsell and cross-sell initiatives
Sales Enablement & Field Engagement
Enable Sales teams with sales decks, battle cards, demos, solution and use-case narratives, FAQs, objection-handling guides, pricing narratives and training
Go further than materials: actively push and animate the sales organization around the story through field engagement, deal support and regular pipeline-facing touchpoints
Trust, Security & Responsible AI Messaging
Work with Legal, Security and Product teams to ensure platform and AI messaging accurately reflects data privacy, security, certification and governance commitments
Build the trust narrative enterprise buyers ask for — data handling, model limitations, human-in-the-loop safeguards and auditability — and translate evaluation and monitoring practice into assurance that shortens security and procurement review cycles
Maintain claim discipline across all messaging: no capability is marketed beyond what the product reliably and demonstrably delivers
Market Intelligence & Performance
Conduct market, competitive and technology trend analysis across platform, SaaS and AI to identify emerging customer needs, whitespace opportunities and points of differentiation for Landi's solutions
Conduct market analysis and competitive intelligence to ensure SaaS profitability
Establish and track key performance indicators for platform and AI launches — awareness, adoption, usage, conversion, customer feedback and commercial impact — and use those insights to refine positioning and GTM strategy
Qualifications
Master's degree in Marketing, Business, or a related field
At least 4-7 years of experience in product marketing or related roles within a SaaS or B2B software environment
Proven track record marketing platform, SaaS or AI-enabled solutions in a B2B/B2B2C environment, with direct, hands-on involvement in getting deals across the line
A track record of pushing and animating a sales organization around a story — in the field with reps and prospects, not just producing collateral from behind a desk
Entrepreneurial, high-energy operator profile: comfortable building a function and a narrative from a near-blank page, and writing the playbook rather than waiting for one
Bias for action and comfort with ambiguity — able to ship, learn and iterate rather than wait for perfect information
Strong understanding of SaaS business models, pricing, packaging and customer lifecycles, including subscription and per-device or per-estate commercial models
Experience launching SaaS platforms, modules and features to market
Strong understanding of AI/GenAI concepts — including model capabilities, limitations and evaluation considerations — and the ability to translate technical capability into customer-centric business value; hands-on technical development experience is not required
Familiarity with responsible AI, data privacy, security and governance considerations, and the ability to turn them into credible customer-facing assurance
Ability to simplify complex technical concepts into clear customer value
Proven cross-functional collaboration skills, including with Product, Engineering and Legal
Excellent written, verbal, and presentation skills in English
Experience in Atlassian products (JIRA/Confluence) is a plus
Not required: a payments-hardware, POS-device, or terminal-manufacturing marketing background — this is a software, platform and AI positioning role, not a hardware product marketing role
Preferred skills
Experience marketing device management, endpoint or estate management platforms (MDM/TMS), application distribution, app stores or content management solutions
Experience in B2B SaaS, familiar with Telecom and/or Payment, FinTech or Financial Services industries
Experience marketing AI-enabled, data-driven or automation products in a B2B environment
Experience building a product marketing function from scratch, or in a newly centralized or fast-scaling organization
Experience marketing to or through partner and ISV ecosystems
Experience with competitive intelligence and win/loss analysis
Peringatan Penting
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