Kerja Sepenuh Masa Senior Executive, Data (DBI – Data - Business Intelligence) Marketing, Gaji tinggi MYR 5,500 di TPY Creative Federal Territory - Maukerja

ABOUT THE ROLE

You own the data ecosystem end to end — monitoring, analyzing, and reporting on overall advertising performance and platform conversions. You will dive deep into granular user behavior, dissecting clicks, heatmaps, and scroll rates to map out the true user journey. By tracking multi-layered pipeline trends, you will uncover exactly what’s working, where the bottlenecks are, and provide the actionable insights needed to scale our campaigns.

WHAT YOU'LL DO

• Track and analyze overall ad campaign data alongside platform conversion metrics to ensure data accuracy and integrity.
• Deep dive into granular user behavior metrics—clicks, heatmaps, scroll rates, and drop-off points—to identify friction in the user journey.
• Monitor pipeline trends across all funnel stages (awareness, interest, action), evaluating the true impact and conversion rates of marketing activities.
• Diagnose performance anomalies and clearly identify "what's working" and "what's not" across the business pipeline.
• Translate raw data into actionable optimization recommendations for media buyers and creative teams.
• Collaborate with the technical team on tracking deployment and validation (e.g., GTM, CAPI) to ensure reliable data assets.

WHAT WE'RE LOOKING FOR

• Proven experience in data analysis, preferably within digital marketing, e-commerce, or an agency environment.
• Proficiency with website analytics and user behavior tracking tools (e.g., Google Analytics, Hotjar, Microsoft Clarity, GTM).
• Strong command of Excel or Google Sheets for complex data reporting and tracking parameter management.
• Sharp analytical and logical thinking—you can see the business logic and user psychology behind raw numbers.
• Excellent communication skills—you can translate complex data insights into execution strategies that marketing teams can easily understand.
• Self-directed: you set your own priorities, manage deadlines, and flag problems early.

BONUS POINTS

• Experience with advanced server-side tracking implementations or custom GTM setups.
• Familiarity with ad platform structures (Meta Ads, TikTok Ads, Google Ads).

BENEFITS

• Salary negotiable based on experience and skill level
• Bonus and salary increment opportunities
• EPF / SOCSO
• Office conveniently located with LRT access
• Petrol, lunch & parking allowance
• Medical leave & medical allowance
• Annual leave & public holidays

Pay: RM4,000.00 - RM5,500.00 per month

Benefits:

• Meal allowance

Work Location: In person