Location: Singapore
Employment Type: Full-time
Industry: Liquor / Spirits / Beverage Distribution
About the Role
We are looking for an experienced and highly connected Liquor Business Development & Distribution Manager to develop and grow our liquor business in Singapore.
The ideal candidate should have strong knowledge of the liquor industry and existing relationships with duty-free shops, retailers, supermarkets, liquor shops, wholesalers, distributors, bars, restaurants, hotels and event organisers.
This is a hands-on commercial role. You will be responsible for bringing our liquor brands into the market, securing distribution channels and generating sales.
Key Responsibilities
1.
Business Development & Sales
- Identify and secure new customers and distribution channels.
- Develop relationships with liquor retailers, supermarkets, wholesalers, bars, restaurants and hotels.
- Pitch and negotiate product listings, pricing, margins and promotional arrangements.
- Develop monthly and yearly sales targets.
2.
Duty-Free & Travel Retail
- Develop relationships with duty-free operators and travel-retail buyers.
- Explore opportunities at Changi Airport and other travel-retail channels.
- Negotiate product listings, promotions and brand activations.
- Manage relationships with key decision makers and buyers.
Experience in duty-free/travel retail is highly valuable for this position. (LinkedIn)
3.
Import & Distribution
- Understand the Singapore liquor import and distribution process.
- Coordinate with suppliers, freight forwarders, warehouses and logistics partners.
- Work closely with management on product pricing, landed cost and distribution strategy.
- Ensure commercial activities comply with applicable Singapore liquor and customs requirements.
Candidates should understand that commercial liquor imports are subject to applicable duty/GST requirements; Singapore Customs also has specific arrangements for businesses dealing in imported dutiable liquor. (Isomer User Content)
4.
Retail Sales
- Secure listings with liquor shops, supermarkets and specialty retailers.
- Develop promotional campaigns and retail activations.
- Monitor sell-through, inventory and customer feedback.
- Identify opportunities for new products and new accounts.
5.
Events & Brand Activation
- Organise liquor tasting events, product launches and promotional events.
- Develop partnerships with restaurants, bars, hotels, clubs and event organisers.
- Create opportunities for brands to be sampled and promoted directly to consumers.
- Attend evening and weekend events when required.
Requirements
- 3–5+ years of relevant experience in liquor, spirits, wine, beverage distribution or FMCG sales.
- Existing network of contacts within Singapore’s liquor and retail industry.
- Experience dealing with duty-free, retailers, wholesalers and/or distributors.
- Good understanding of liquor brands, categories and market trends.
- Strong sales, negotiation and business development skills.
- Experience organising tastings, promotions or consumer events.
- Strong communication and presentation skills.
- Able to work independently and develop new business from zero.
- Existing customer network is a major advantage.
- WSET qualification or equivalent liquor knowledge is an advantage. Current Singapore liquor sales roles also commonly list WSET Level 2+ as preferred. (LinkedIn)
Who We Are Looking For
We are looking for someone who is well-connected, commercially driven and able to open doors.
The ideal candidate should be able to say:
“I know the buyers. I know the retailers. I know the distributors. I know how to get the product into the market.”
This is more than an office-based sales position. The person will be expected to actively meet customers, attend industry events, develop partnerships and generate new business.
Compensation
Basic Salary: S$3,500 – S$5,000/month
Commission: Attractive commission based on sales and new accounts
Performance Bonus: Based on achievement of agreed targets
For a highly experienced candidate with an established liquor industry network, a higher basic salary can be considered.
KPI Examples
- Monthly sales revenue
- Number of new retail accounts
- Number of new distribution accounts
- Number of duty-free listings
- Number of new restaurant/bar/hotel accounts
- Event and activation revenue
- Gross margin
- Repeat orders
- New brand/product placements
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