Kerja Sepenuh Masa, Director of Growth di UPGroup Asia - Maukerja

Director of Growth

UPGroup Asia | Singapore & Southeast Asia

The Role

We are seeking an entrepreneurial and commercially driven Director of Growth to lead UPGroup Asia's next phase of expansion.

Reporting to the Group CEO, this role will be responsible for developing and executing a 3–5 year growth strategy that accelerates revenue, strengthens profitability and expands the Group's presence across Southeast Asia.

Beyond traditional business development, the Director of Growth will identify new markets, strategic partnerships, business channels and revenue streams, including opportunities to develop proprietary intellectual property (IP) and scalable business models.

The successful candidate will play a pivotal role in achieving measurable year-on-year revenue growth while maintaining a healthy EBITDA margin annually, building a sustainable and profitable regional business.

Key Responsibilities

1. Drive Group Revenue & EBITDA Growth

• Develop and execute a 3–5 year growth strategy aligned with the Group's long-term business objectives.
• Drive agreed year-on-year revenue growth while maintaining agreed EBITDA margin targets.
• Identify and prioritise high-growth opportunities across Events, AV Production, Venue Management and other complementary businesses.
• Work closely with business unit leaders to improve profitability, optimise commercial performance and accelerate sustainable growth.

2. Develop New Business Channels & Revenue Streams

• Identify, develop and launch new business channels, products and revenue streams that complement the Group's existing capabilities.
• Explore opportunities to develop proprietary IP, owned events, experiential concepts and recurring revenue models.
• Evaluate new business opportunities based on market potential, scalability, profitability and long-term commercial value.
• Build business cases, go-to-market strategies and execution plans to successfully commercialise new initiatives.

3. Expand Regional Markets & Strategic Partnerships

• Identify and develop growth opportunities across Singapore and key Southeast Asian markets.
• Establish strategic partnerships with venue owners, hotel groups, convention centres, agencies, brands and corporate clients.
• Develop market-entry strategies and commercial partnerships that enable scalable regional expansion.
• Secure long-term commercial agreements and strategic alliances that generate sustainable revenue.

4. Lead Strategic Commercial Growth

• Identify and secure high-value business opportunities, strategic accounts and multi-year commercial agreements.
• Develop cross-selling opportunities that leverage the Group's integrated Events, AV, Creative and Venue Management capabilities.
• Work alongside business development and account management teams to strengthen client relationships, increase account value and unlock new opportunities.
• Establish commercially sound pricing, negotiation and partnership frameworks that protect profitability.

5. Strengthen Growth Execution & Commercial Performance

• Translate strategic growth initiatives into measurable annual business plans, financial targets and execution milestones.
• Establish clear reporting on revenue growth, EBITDA performance, new business channels and regional expansion.
• Collaborate with business unit leaders to ensure growth strategies are operationally achievable and commercially sustainable.
• Drive a culture of commercial accountability, innovation and disciplined execution across the Group.

What You Bring

• 10–15+ years of experience in commercial leadership, business development, corporate strategy or regional growth, preferably within Events, Experiential Marketing, Media, Hospitality or related industries.
• Experience in a senior leadership role within an established regional organisation, with demonstrated involvement in scaling its business.
• A proven track record of delivering double-digit revenue growth while maintaining or improving profitability.
• Experience developing new business channels, commercialising new products, proprietary IP or recurring revenue streams.
• Strong commercial and financial acumen, including P&L management, gross margins, EBITDA and business planning.
• Experience developing and executing multi-year growth strategies across multiple business units or Southeast Asian markets.
• Established senior-level industry relationships and the ability to negotiate complex strategic partnerships and commercial agreements.
• An entrepreneurial mindset with the ability to identify opportunities, build business cases and translate strategies into measurable commercial results.
• Strong leadership, stakeholder management and communication skills, with the ability to influence cross-functional teams and senior executives.

How Success Will Be Measured

1. Revenue Growth

Achieve agreed year-on-year revenue growth through new business opportunities, strategic partnerships, regional expansion and new revenue streams.

2. EBITDA Performance

Maintain agreed annual EBITDA margin targets, ensuring growth initiatives contribute positively to the Group's overall profitability.

3. New Business Channels & Revenue Streams

Successfully develop and commercialise new business channels, proprietary IP, products or recurring revenue models that generate measurable financial contributions.

4. Regional Expansion

Establish and scale commercially viable operations and strategic partnerships across priority Southeast Asian markets.

5. Strategic Partnerships & Commercial Growth

Secure meaningful multi-year commercial agreements, strategic accounts and partnerships that strengthen the Group's competitive position and long-term revenue visibility.

6. Strategy Execution & Leadership

Develop and execute a clear 3–5 year growth roadmap, supported by measurable annual milestones, financial accountability and effective collaboration across business units.

Fair Employment & Data Privacy Notice

UPGroup Asia is committed to fair, inclusive and merit-based hiring. Applicants are assessed on their skills, experience, qualifications and ability to perform the role, without discrimination based on characteristics unrelated to the position.

Personal information submitted will be used for recruitment assessment and communication, in accordance with Singapore’s PDPA and our applicable data protection policies.