Kerja Sepenuh Masa Facebook Marketing Executive, Gaji tinggi SGD 3,500 di NANYANG INTERNATIONAL SCHOOL PTE. LTD. Central Region (Singapore) - Maukerja

Company Overview

Nanyang International School (NIS) is a private education institution providing quality education from Year 1 to Year 12. It nurtures students’ dreams through on-campus programs delivered by experienced teachers, ensuring academic excellence and high standards.

Job Summary

Lead and optimize Facebook and Instagram advertising campaigns to generate qualified student enquiries. Collaborate with recruitment and marketing teams to enhance lead generation, monitor performance, and implement innovative digital marketing strategies.

Responsibilities

Plan, execute, and optimize Facebook and Instagram advertising campaigns to increase qualified student enquiries

Manage advertising budgets, audience targeting, campaign testing, and performance optimization to maximize ROI

Develop engaging advertising content including copywriting, images, videos, and promotional materials to attract prospective students

Monitor key performance indicators such as cost per lead, lead quality, engagement, and conversion rates to evaluate campaign success

Coordinate with the student recruitment team to track enquiries, parent appointments, and student enrolments for effective follow-up

Conduct market research and competitor analysis to identify new marketing opportunities and trends

Manage Facebook and Instagram accounts by responding promptly to comments, messages, and enquiries to maintain engagement

Collaborate with the marketing team to ensure consistent branding, messaging, and promotional activities across channels

Prepare weekly campaign performance reports highlighting results, challenges, and recommended improvements for continuous enhancement

Identify and implement new advertising strategies to improve lead generation and overall marketing effectiveness

Preferred competencies and qualifications

Diploma in Marketing, Digital Media, Communications, or equivalent qualification is an advantage

Experience in Facebook advertising, social media marketing, or digital lead generation is preferred

Familiarity with Meta Ads Manager, Meta Business Suite, and Facebook advertising tools

Knowledge of audience targeting, advertising budgets, lead generation, and campaign performance analysis

Basic skills in content creation, copywriting, and graphic design using Canva or Adobe

Good written and verbal communication skills in English

Ability to analyze marketing data, identify problems, and recommend improvements

Creative, resourceful, proactive, and able to work independently

Strong organizational skills to manage multiple campaigns and deadlines effectively

Experience in education marketing, international schools, or student recruitment is an advantage

Fresh graduates with relevant digital marketing knowledge or training are welcome to apply

Nanyang International School (NIS) is a private education institution that provides quality education to students from Year 1 to Year 12. Nurturing every student’s dream through the on campus programs, delivered by a team of experienced teachers, which ensures academic excellence and upholds high standards.