Kerja Sepenuh Masa, Country Manager di Evo Commerce - Maukerja

Stryv (pronounced “Strive”) is one of the fastest-growing consumer brands in Southeast Asia. We’ve received multiple platform awards from major retailers such as Shopee, Watsons, Guardian, and 7-Eleven. Founded by former Grab executives who helped build Grab Financial Group, Stryv is committed to making personal care accessible and aspirational.

Our Vision

We aim to become the Uniqlo of Personal Care—offering well-designed, high-quality personal care electronics like hairdryers, shavers, and electric toothbrushes. Our products are built in tier-1 global factories that manufacture for some of the world’s biggest brands. By selling directly to consumers at accessible prices, we ensure that personal care is inclusive across all income levels.

Backed by Leading Investors

We’re proud to be backed by billion-dollar venture capital funds including East Ventures and GSR. Our supporters also include founders and leaders from some of the region’s most iconic brands: Razer, Carousell, ShopBack, Carro, PRISM+, Grab, Atome, and many more.

About the role

The Country Manager is responsible for leading and growing the company’s business within the market, with full ownership of country performance, commercial results, and operational execution.

You will be accountable for the country’s P&L, revenue growth, profitability, market expansion, and overall business performance across key channels, including retail, e-commerce, marketplaces, and other commercial partnerships.

This is a highly hands-on leadership role requiring a strong commercial operator who can translate strategy into execution, build and lead high-performing teams, and identify opportunities to scale the business. You will work closely with Group leadership and cross-functional teams to ensure the market delivers against its growth and profitability objectives.

Key Responsibilities:

Country P&L & Business Performance

• Own the country P&L, including revenue, gross margin, operating expenses, and profitability.
• Develop and deliver the annual country business plan, budget, forecasts, and growth targets.
• Monitor key business metrics and identify opportunities to improve revenue, margin, productivity, and operational efficiency.
• Drive accountability across teams to ensure business targets and KPIs are consistently achieved.

Commercial Growth

• Develop and execute the country growth strategy across retail, e-commerce, marketplaces, distributors, and other relevant channels.
• Identify new revenue opportunities, customer segments, partnerships, and market expansion opportunities.
• Drive initiatives to improve customer acquisition, conversion, retention, average order value (AOV), and customer lifetime value (LTV).
• Work closely with Marketing and Commercial teams to optimise campaigns, promotions, pricing, and go-to-market strategies.
• Maintain a strong understanding of local consumers, competitors, and market trends.

Retail & Channel Performance

• Oversee the performance and expansion of the country's retail and commercial channels.
• Evaluate new store locations, channel opportunities, partnerships, and expansion plans based on commercial viability.
• Ensure retail productivity, customer experience, manpower efficiency, and store profitability are continuously improved.
• Drive strong execution of product launches, campaigns, promotions, and other commercial initiatives across channels.

Strategy & Market Expansion

• Define the country's strategic priorities in alignment with Group objectives.
• Identify opportunities for new products, categories, channels, and business models within the market.
• Conduct market and competitive analysis to support business decisions and expansion plans.
• Build business cases and financial models for major investments and growth initiatives.

Operational Excellence

• Ensure effective execution across Operations, Supply Chain, Inventory, Retail, Marketing, Finance, and People.
• Identify operational bottlenecks and implement processes that improve scalability and efficiency.
• Drive process optimisation, automation, and technology adoption across the country operations.
• Ensure sufficient inventory availability while maintaining healthy stock levels and working capital efficiency.

Team Leadership

• Lead, develop, and manage the country leadership team and broader organisation.
• Establish clear goals, KPIs, ownership, and accountability across functions.
• Build a high-performance culture focused on speed, execution, commercial outcomes, and continuous improvement.
• Partner with People/HR on workforce planning, organisational structure, talent development, succession, and performance management.
• Ensure the organisation has the right capabilities and resources to support business growth.

Cross-Functional & Group Collaboration

• Serve as the key country representative to the CEO and Group leadership team.
• Partner closely with Group functions including Marketing, Product, Supply Chain, Finance, Operations, Retail, and People.
• Provide regular business updates, forecasts, performance reviews, and recommendations to Group leadership.
• Ensure Group strategies and initiatives are effectively localised and executed within the market.

Strategic Projects & Partnerships

• Lead high-impact projects that support growth, profitability, and market expansion.
• Identify and develop strategic partnerships that strengthen the company's position within the market.
• Support potential acquisitions, investments, or post-merger integration initiatives where relevant.

Requirements:

• Bachelor's degree in Business, Economics, Finance, Marketing, Engineering, or a related discipline. An MBA is an advantage.
• 8–12 years of relevant experience, with significant experience in commercial, general management, business leadership, or country-level roles.
• Proven experience owning or significantly contributing to P&L, revenue growth, and profitability.
• Experience within consumer brands, FMCG, retail, e-commerce, or omnichannel businesses is highly preferred.
• Strong commercial acumen with a track record of driving business growth and operational performance.
• Experience leading cross-functional teams and managing senior stakeholders.
• Strong understanding of retail, e-commerce, marketing, operations, and financial performance.
• Highly analytical and comfortable using data to make commercial and operational decisions.
• Entrepreneurial, hands-on, and comfortable operating in a fast-paced and rapidly changing environment.
• Strong leadership and people management capabilities, with the ability to build high-performing teams.
• Excellent communication, stakeholder management, and influencing skills.
• Proficiency in Excel and PowerPoint; experience with business intelligence tools such as Power BI, Tableau, or Looker is an advantage.