ROLE OVERVIEW
The Digital Operations & Automation Executive supports the day-to-day operation of Nail Queen's new AI WhatsApp Enquiry & Appointment Booking Assistant, which handles customer enquiries and prepares appointment bookings across the salon's WhatsApp channels. Reporting to the Director, this role reviews AI-prepared booking requests for accuracy, handles enquiries the system escalates for human attention, reviews flagged nail design images, and helps keep the new system running smoothly alongside the salon's existing WESS booking platform.
KEY RESPONSIBILITIES
1. Booking Request Review & Finalisation
Review AI-prepared booking summaries (technician, service, and timing details) for accuracy before confirming appointments.
Finalise confirmed bookings in the WESS system and ensure customers receive confirmation.
Flag any recurring gaps or inconsistencies in AI-prepared booking requests to the Director for review.
2. Escalation Handling
Respond to WhatsApp enquiries escalated by the AI system, including complex requests, low-confidence responses, complaints, or customers who ask to speak with a person directly.
Use the full conversation context provided at handover to respond without needing to ask the customer to repeat information.
Escalate any enquiry beyond her own scope to the Director or relevant supervisor.
3. Nail Design Recognition Review
Review reference images the AI system flags as ambiguous, highly custom, or low-confidence, drawing on hands-on technical experience to confirm the correct design category and applicable pricing.
Communicate confirmed design details back to the customer or booking team as needed.
4. System Monitoring &Issue Reporting
Monitor daily WhatsApp conversations handled by the AI system to check that responses are accurate and appropriate.
Maintain a simple log of technical issues, errors, or unusual system behaviour.
Report technical issues to the software provider's support team and follow up until resolved.
REQUIREMENTS
Several years of hands-on experience in the nail and beauty industry, with strong technical knowledge of nail art, design elements, and service pricing structures.
Comfortable using WhatsApp and basic computer or mobile applications; able to learn a new booking system through guided training.
Careful and detail-oriented, able to compare AI-prepared summaries and images against actual customer requests.
Reliable and organised, comfortable following a consistent daily routine of checking, reviewing, and confirming.
No formal IT qualification required; full training on the new system will be provided as part of its rollout.
Willingness to learn and adapt as the system is refined and new features are introduced.