Kerja Sepenuh Masa Key Account Executive, Gaji tinggi MYR 5,000 di Flash Commerce (M) Sdn. Bhd. WP Kuala Lumpur - Maukerja

We are seeking a Key Account Executive with hands-on experience in Live Commerce and Live Streaming Operations to support the planning, coordination, and execution of live commerce campaigns and events.

The role will be responsible for the end-to-end management of live commerce activities, including live session planning, content scripting, host/KOL coordination, campaign and promotional planning, scheduling, real-time monitoring, and post-campaign performance analysis.

In addition, the role will manage assigned client accounts, maintain strong client relationships, and serve as a key liaison between clients and internal teams to ensure campaigns are delivered smoothly, on time, and in line with commercial and performance objectives.

Key Responsibilities

Live Commerce Operations & Execution

• Plan and coordinate end-to-end live commerce operations, including live schedules, product sequencing, pricing strategies, promotional mechanics, and campaign requirements.

• Coordinate closely with Live Hosts, KOLs, clients, and internal teams to ensure smooth preparation and execution of live sessions.

• Prepare and coordinate live session materials, including product information, selling points, scripts, campaign mechanics, and run-of-show requirements.

• Monitor live sessions in real time and coordinate immediate adjustments where required to improve traffic, engagement, and conversion performance.

• Ensure live sessions are executed according to agreed schedules, campaign objectives, platform requirements, and client expectations.

• Support major campaign periods, product launches, Mega Sale events, and other high-traffic live commerce activities.
  

Performance Analysis & Optimization

• Track and analyse key live commerce performance metrics, including GMV, conversion rate, CTR, viewer retention, AOV, traffic, engagement, and product performance.

• Prepare post-live and campaign performance reports with clear analysis and actionable recommendations.

• Identify performance trends across content, timing, product selection, pricing, promotional mechanics, and host performance.

• Recommend and implement optimization strategies to improve live traffic, engagement, conversion, and overall commercial performance.

• Conduct regular performance reviews and use data insights to support future campaign planning.
  

Content & Campaign Planning

• Collaborate with Marketing, Design, Content, Operations, and other internal teams to develop live scripts, thumbnails, titles, key selling points, promotional materials, and campaign assets.

• Support the planning and execution of Mega Sales, Brand Days, product launches, promotional campaigns, and other key e-commerce events.

• Ensure live content and campaign execution are aligned with client brand guidelines, campaign objectives, and platform best practices.

• Stay updated on TikTok and Douyin trends, content formats, templates, hooks, sounds, editing styles, platform features, and audience behaviours.

• Identify relevant trends and translate them into practical live commerce content and campaign opportunities.

• Continuously test new content approaches, engagement mechanics, and live formats to improve campaign performance.
  

Platform & Market Insights

• Stay updated on TikTok, Douyin, Shopee, and other relevant live commerce platforms, including platform trends, algorithms, features, promotional tools, and best practices.

• Monitor competitor activities, campaign strategies, content approaches, pricing, promotions, and live commerce trends.

• Conduct market and competitor analysis to identify opportunities for client growth and campaign improvement.

• Recommend new live formats, engagement strategies, promotional mechanics, and platform features based on market insights and performance data.
  

Key Account Management & Client Relationship

• Manage assigned client accounts and maintain strong, professional, and long-term client relationships.

• Act as the key liaison between clients and internal teams throughout the campaign lifecycle.

• Understand client business objectives, campaign requirements, product priorities, and performance expectations.

• Coordinate client requirements internally and ensure timely follow-up and execution.

• Provide regular campaign updates, performance reports, insights, and strategic recommendations to clients.

• Proactively identify account opportunities and recommend solutions to improve campaign performance and client satisfaction.

• Manage client expectations and resolve operational or campaign-related issues in a timely and professional manner.
  

Cross-Functional Coordination

• Work closely with Live Hosts, KOLs, Operations, and other internal stakeholders to ensure smooth campaign execution.

• Coordinate timelines, deliverables, campaign requirements, and operational arrangements across multiple stakeholders.

• Ensure all campaign information and changes are communicated accurately and in a timely manner.

• Take ownership of assigned campaigns from planning through execution and post-campaign reporting.

• Diploma or Bachelor's Degree in Marketing, Communications, Business, E-Commerce, Media, or a related field.

• Minimum 2–3 years of hands-on experience in Live Commerce, Live Streaming Operations, E-Commerce, Account Management, or a related field.

• Practical experience managing live commerce activities on TikTok, TikTok Shop, Douyin, Shopee, or similar platforms.

• Strong understanding of e-commerce funnels, live commerce operations, customer journeys, and key conversion drivers.

• Familiarity with live commerce performance metrics such as GMV, CTR, conversion rate, AOV, viewer retention, traffic, and engagement.

• Strong analytical and data-driven mindset, with the ability to translate performance data into actionable strategies.

• Strong understanding of TikTok/Douyin content trends, hooks, formats, sounds, templates, and audience behaviour.

• Excellent communication, coordination, stakeholder management, and client-facing skills.

• Strong organizational and time-management skills with the ability to manage multiple campaigns and priorities simultaneously.

• Proactive, commercially minded, and able to take ownership of assigned accounts and campaigns.

• Comfortable working in a fast-paced and target-driven environment.

• Willing to be on standby or work during peak campaign periods, weekends, and public holidays when required.

• Strong problem-solving skills with the ability to respond quickly to operational and campaign-related issues.

• Fluency in Mandarin is an added advantage, particularly for candidates supporting Douyin or Mandarin-speaking clients/KOLs.

• Annual Leave
• EPF
• SOCSO
• EIS
• Training Provided