Kerja Sepenuh Masa, Marketing Executive di Cytron Technologies Pulau Pinang - Maukerja

We are looking for a Marketing Executive who is hands-on, curious, data-driven and excited about technology.

You will be part of Cytron's marketing team, helping us grow our own-brand products, e-commerce, international business and industry solutions through digital marketing, content and campaign execution.

This is a practical execution-focused role. You will work closely with the marketing team, product team and other departments to turn marketing plans into campaigns, content and measurable results.

1. Digital Marketing & Campaign Execution

• Plan, execute and optimize digital marketing campaigns across assigned channels.
• Manage and optimize campaigns on platforms such as Google Ads, Meta Ads and other relevant digital channels.
• Monitor campaign performance, identify opportunities and make data-driven improvements.
• Support campaigns for product launches, promotions, lead generation and brand awareness.

2. Content & Social Media

• Create, coordinate and publish marketing content for social media, website, email and other digital channels.
• Write clear and engaging copy for product pages, advertisements, social media posts, emails and campaigns.
• Work with the creative and technical teams to produce relevant visuals, videos and educational content.
• Identify trending topics and opportunities that can be turned into relevant content for Cytron.

3. Website & Landing Pages

• Maintain and improve website and landing-page content.
• Support landing-page creation and optimization for marketing campaigns.
• Monitor website performance and identify opportunities to improve traffic, engagement and conversion.
• Work with the team on basic SEO, SEM and conversion rate optimization (CRO).

4. Lead Generation & Marketing Automation

• Support lead-generation campaigns for Cytron's industry and technology solutions.
• Manage and improve email marketing and customer communication campaigns.
• Support marketing automation and lead-nurturing activities.
• Work with tools such as ActiveCampaign / CRM / marketing automation platforms.

5. Data & Performance Analysis

• Track and report marketing performance using relevant analytics tools.
• Analyze campaign results, customer behavior, website traffic and conversion data.
• Identify what is working, what is not working and opportunities for improvement.
• Prepare regular marketing performance reports and recommendations.

6. Market & Competitor Research

• Research market trends, customer needs, competitors and emerging technologies.
• Monitor competitors' products, campaigns, pricing and marketing activities.
• Gather insights that can help Cytron improve its marketing activities and content.

7. Product Launch Support

• Work closely with the product and marketing teams to support new product launches.
• Develop campaign materials, product content, landing pages and promotional activities.
• Help translate technical product features into clear and compelling customer-facing content.

• Diploma or Bachelor's Degree in Marketing, Business, Communications, Digital Marketing or a related field.
• 1–3 years of experience in digital marketing, content marketing or a similar role.
• Fresh graduates with a strong portfolio, relevant projects or demonstrated digital marketing experience are encouraged to apply.
• Basic understanding of Marketing Funnels.
• Basic understanding of SEO, SEM, Google Analytics/GA4 and website optimization.
• Good copywriting and content-creation skills.
• Comfortable working with numbers, analytics and performance data.
• Good command of English, both written and spoken.
• Proactive, willing to learn and able to work independently.
• Comfortable working in a technology-driven environment and learning about technical products.

• Experience in B2B marketing, industrial technology, electronics, IoT, robotics or automation.
• Experience with Google Ads and/or Meta Ads.
• Experience with Social Media marketing.
• Experience creating or coordinating video content.
• Experience with email marketing and marketing automation.
• Familiarity with AI tools and using AI to improve marketing productivity.
• Experience with GTM, Looker Studio or other marketing analytics tools.
• Experience working with technical products or translating technical information into easy-to-understand content.

At Cytron, you will gain hands-on exposure to:

• Digital marketing and performance marketing
• E-commerce and international marketing
• B2B and industrial marketing
• Technology products including robotics, IoT, electronics and Edge AI
• Product launches and go-to-market campaigns
• Content marketing and technical content
• Marketing automation and AI-powered marketing
• Data-driven marketing and customer analytics

If you are someone who likes to learn, experiment, build things and see measurable results from your work, we'd like to hear from you.