Job Purpose
To support the planning, coordination, and execution of marketing activities to promote the company's IT services, technology solutions, and brand presence. The Junior Marketing Executive will assist in digital marketing, content creation, market research, campaign coordination, and lead generation to support business growth and customer engagement.
Key Responsibilities
A. Marketing Campaigns & Activities
- Assist in planning, coordinating, and executing marketing campaigns to promote the company's products and services.
- Support the development and implementation of marketing strategies to increase brand awareness and generate business opportunities.
B. Digital Marketing & Social Media
- Assist in managing the company's social media platforms, including LinkedIn and other relevant channels.
- Support website content updates and ensure information is accurate and up to date.
- Assist in implementing digital marketing initiatives, including email marketing, online advertising, and search engine optimisation (SEO).
C. Content Creation & Marketing Materials
- Assist in preparing marketing presentations, brochures, company profiles, newsletters, and other promotional materials.
- Coordinate with internal teams to obtain relevant information for marketing content.
- Ensure all marketing materials are consistent with the company's branding and communication standards.
- Support the preparation of case studies, project highlights, and customer success stories.
D. Market Research & Competitor Analysis
- Conduct market research to identify industry trends, customer needs, and potential business opportunities.
- Research competitors' marketing activities, service offerings, and digital presence.
- Assist in identifying target audiences and potential customer segments.
- Provide research findings and recommendations to support marketing decisions.
E. Events & Administrative Support
- Assist in coordinating company events, exhibitions, seminars, webinars, and industry networking activities.
- Maintain proper records of marketing activities, campaign materials, and related documentation.
- Perform other marketing-related duties as assigned by the supervisor.