Kerja Sepenuh Masa, Marketing - Communications Manager di CEO Power Tank - Maukerja

The Role

We are seeking an experienced, hands-on Marketing & Communications Manager to lead brand communications, digital marketing, PR, and content development.

Working directly with the Founder & CEO, you will translate the company's vision, expertise, and proprietary methodology into compelling market-facing communications. You will also strengthen the founder's visibility by proactively securing opportunities for media interviews, podcast appearances, speaking engagements, expert commentary, and other public platforms.

As an early-stage venture, we need someone who works independently, takes initiative, and executes projects from concept to completion. You will coordinate external specialists when needed but must be comfortable delivering across multiple marketing disciplines without a large team.

The ideal candidate combines sound marketing judgment, strong execution, creative thinking, relationship-building skills, and commercial awareness.

Key Responsibilities

1. Brand Development & Market Positioning

• Develop and execute initiatives to establish the company's brand identity, positioning, messaging, and value proposition.
• Build awareness among CEOs, C-suite executives, CHROs, corporate decision-makers, and industry stakeholders.
• Translate the company's vision, intellectual property, frameworks, and programmes into compelling, commercially relevant messaging.
• Maintain consistent brand positioning and visual identity across digital channels and corporate materials.
• Develop marketing collateral that communicates the value and differentiation of our solutions.

2. Digital Marketing & Social Media

• Manage the company's digital presence and social media, particularly LinkedIn.
• Develop a content calendar aligned with brand positioning, business priorities, and founder visibility.
• Create, edit, publish, and repurpose posts, articles, newsletters, videos, interviews, and other content.
• Communicate the founder's expertise, leadership perspectives, and distinctive points of view.
• Monitor reach, engagement, audience growth, and other metrics to improve effectiveness.
• Apply AI-powered tools to enhance content production, efficiency, and workflow automation.

3. Public Relations, Media Relations & Founder Visibility

• Develop and execute a proactive PR and media relations plan to strengthen the company's and founder's visibility and credibility.
• Identify relevant journalists, editors, business publications, podcasts, broadcasters, event organisers, conferences, and industry communities.
• Proactively pitch the founder for interviews, expert commentary, podcasts, panel discussions, speaking engagements, and media features.
• Build and maintain a targeted media contact database and structured pipeline for outreach and follow-ups.
• Identify timely business, leadership, workplace, and organisational topics for the founder to comment on.
• Prepare media pitches, press releases, executive profiles, interview briefs, and talking points.
• Coordinate interview preparation, scheduling, and distribution of published content.
• Build relationships with media professionals and event organisers, tracking outreach, invitations, confirmed engagements, and coverage to refine results.

4. Content Marketing & Thought Leadership

• Develop a content strategy that reinforces the company's expertise, intellectual property, and market differentiation.
• Work with the founder to turn complex leadership concepts and original insights into clear, engaging content.
• Produce articles, newsletters, interviews, videos, case studies, and other thought leadership materials.
• Repurpose existing intellectual property, programme insights, research, and interviews for different audiences and platforms.
• Maintain an editorial calendar aligned with marketing priorities and business objectives.
• Explore content collaborations with business communities, professional associations, publications, and industry experts.

5. Marketing Campaigns & Business Development Support

• Plan and execute targeted campaigns to build awareness, generate qualified enquiries, and support commercial growth.
• Promote CEO coaching, executive development programmes, leadership workshops, and other offerings.
• Develop tailored materials for corporate clients, strategic partners, and potential investors.
• Support executive roundtables, leadership forums, webinars, and other strategic initiatives.
• Align marketing with target markets, client acquisition priorities, and sales opportunities.
• Identify partnerships, co-marketing initiatives, and channels to expand market reach.
• Monitor campaign performance and improve lead quality, engagement, and commercial outcomes.

6. Website, Marketing Operations & Performance Tracking

• Maintain website content, landing pages, search visibility, and digital brand consistency.
• Coordinate external designers, developers, photographers, videographers, PR providers, and other specialists.
• Establish practical systems for content planning, media outreach, campaign execution, and reporting.
• Manage marketing expenditure responsibly, prioritising strategic impact within available resources.
• Track digital engagement, media outreach, founder visibility, campaign outcomes, qualified enquiries, and business development contribution.
• Review performance and adjust activities based on results, audience feedback, and business priorities.

7. Hands-on Execution & Collaboration

• Own marketing and communications activities from planning through execution.
• Manage multiple projects independently, meeting deadlines and quality standards.
• Coordinate freelancers, agencies, and other external partners when specialist support is needed.
• Deliver effective outcomes with limited resources by establishing efficient processes and reusable marketing assets.
• Work closely with the founder to translate business priorities into actionable plans.
• Identify opportunities, solve problems, and improve effectiveness without waiting for detailed instructions.

Requirements

• At least 10 years of relevant experience in marketing, brand communications, PR, digital marketing, content marketing, or related disciplines.
• Proven experience executing marketing activities and building brand visibility, preferably in B2B, professional services, consulting, leadership development, technology, or other expertise-driven businesses.
• Practical experience in media relations, PR, executive profiling, thought leadership, or securing speaking and interview opportunities.
• Strong hands-on capabilities in social media management, content development, and digital marketing.
• Excellent English writing, editing, storytelling, and communication skills.
• Ability to translate business objectives and complex ideas into clear, compelling communications.
• Strong project management and organisational skills, with the ability to manage priorities independently.
• Commercial awareness and understanding of how marketing supports credibility, lead generation, partnerships, and revenue growth.
• Experience working with founders, senior executives, or leadership teams is an advantage.
• Familiarity with AI-powered content tools, digital analytics, marketing platforms, and workflow automation.
• Comfortable coordinating external agencies and freelancers while personally executing key activities.

Personal Attributes

We are looking for someone who is:

• Hands-on and resourceful: Executes, rather than simply plans or delegates.
• Proactive and opportunity-driven: Identifies media opportunities, builds relationships, and follows up consistently.
• A strong communicator and storyteller: Communicates complex ideas with clarity, credibility, and originality.
• Entrepreneurial and adaptable: Thrives in an early-stage venture with limited resources and evolving priorities.
• Independent and accountable: Takes ownership and delivers without constant supervision.
• Commercially minded: Connects marketing activities to meaningful business outcomes, not just visibility.
• Collaborative and trustworthy: Works closely with the founder and represents the company professionally.

What Success Looks Like

Success will be measured against agreed priorities, available resources, and the company's stage of development. Key expectations for the first 6–12 months include:

Brand & Digital Presence

• Establish clear, consistent positioning across key communication channels.
• Implement a sustainable marketing and content calendar.
• Improve the quality, relevance, consistency, and reach of digital communications.

Media & Founder Visibility

• Build a targeted database of media contacts, podcast hosts, conference organisers, and speaking platforms.
• Establish a consistent, documented process for pitching, follow-ups, and relationship development.
• Generate qualified media enquiries, interview invitations, podcast opportunities, speaking engagements, and other visibility opportunities.
• Increase relevant media coverage and distribution of the founder's thought leadership, subject to editorial decisions and external platform availability.

Content & Market Engagement

• Establish a repeatable process for developing and distributing distinctive thought leadership.
• Improve engagement among executive, corporate, and industry audiences.
• Develop marketing assets that clearly communicate the company's expertise and differentiated offerings.

Commercial Contribution

• Support qualified enquiries, client acquisition, partnerships, and business development.
• Track marketing's contribution to commercial opportunities and refine campaigns accordingly.
• Establish a practical reporting framework to evaluate progress and guide priorities.

Performance targets will be agreed with the founder based on baseline measurements, available resources, and business objectives.