- Bukit Merah Central Region (Singapore) Singapore
Kerja Sepenuh Masa Director of Catering Sales - Conference Services, Gaji tinggi SGD 13,000 di CAPELLA HOTEL, SINGAPORE Central Region (Singapore) - Maukerja
Director of Catering Sales - Conference Services
CAPELLA HOTEL, SINGAPORE
Kongsi
Simpan
Lokasi Kerja
Penerangan Kerja
Tanggungjawab
Position Overview
The Director of Catering Sales & Conference Service Manager is responsible for all areas of the Catering Sales & Conference Services department. The individual provides our guests with specialized and personalized service for events and group accommodation management with responsibilities revolving around ensuring a smooth transition Pre-Sales to Post Event Phase through efficient coordination and communication.
The Role
Sales Activities
Develop high-level strategies for each business segment, with clear timelines, target accounts and specific actions.
Prepare an action plan with priorities, milestones and measurable outcomes.
Develop a proactive sales call plan to the Director of Sales & Marketing.
Create a citywide events calendar, outlining the hotel's commercial strategy and actions for each opportunity.
Create a segmented client database with clear account ownership and growth potential.
Analyse banquet performance to identify key producers and lost business.
Drive account reactivation through targeted outreach and clear timelines.
Benchmark five key competitors to assess market positioning and competitiveness.
Develop a personalised wedding journey, from bespoke consultations to post-wedding engagement, anniversaries and future family celebrations.
Develop and implement personalized site inspection SOPs for Events and Weddings, ensuring cross-department coordination, effective sales conversion and timely follow-up.
Partner with Marketing Communications to develop and execute catering marketing plans by segment, reviewing performance regularly to improve lead quality and conversion.
Maximize sales and upselling/cross-selling opportunities through soliciting new catering accounts and maintaining relationship with existing accounts
Conduct site inspections
Prepare and present sales contract to clients for Catering & Social Events
Execution of Group Contracts
Collaborate and communicate with relevant departments to meet guests' requirements
Ensure high level of customer satisfaction is achieved through professionalism in all aspects of event delivery
Booking of function spaces, follow up on room attrition and timeline for rooming lists
Timely and accuracy preparation of Group Resumes, Banquet Event Orders, Internal Reports and Billing
Meet or exceed individual and group catering sales target set by the management
Determines availability of space based on yield management principles
Lead participation in relevant industry events, trade exhibitions and sales trips for networking and lead generation
Preparations of department reports
Attends and chairs meetings
Manage Team
Supervise and support Catering Sales & Conference Services Team
Present sales reports and recommendations for management updates and decision-making
Lead weekly team meetings and regular one-to-ones to drive accountability and performance.
Develop individual growth plans, monitor progress and address risks proactively.
Uphold grooming standards and lead by example in professional presentation.
Talent Profile
Diploma in Hospitality Management
Minimum 5-7 years working experience in Catering & Conference Services for an upscale property
Prior experience in managing a team
Knowledge in Microsoft Office including words, excel, power point
Knowledge in Opera Cloud
Basic knowledge of AV equipment
Understanding of room space, entertainment options, menus, floral options
Able to lead and train new team members
CAPELLA HOTEL, SINGAPORE
The Director of Catering Sales & Conference Service Manager is responsible for all areas of the Catering Sales & Conference Services department. The individual provides our guests with specialized and personalized service for events and group accommodation management with responsibilities revolving around ensuring a smooth transition Pre-Sales to Post Event Phase through efficient coordination and communication.
The Role
Sales Activities
Develop high-level strategies for each business segment, with clear timelines, target accounts and specific actions.
Prepare an action plan with priorities, milestones and measurable outcomes.
Develop a proactive sales call plan to the Director of Sales & Marketing.
Create a citywide events calendar, outlining the hotel's commercial strategy and actions for each opportunity.
Create a segmented client database with clear account ownership and growth potential.
Analyse banquet performance to identify key producers and lost business.
Drive account reactivation through targeted outreach and clear timelines.
Benchmark five key competitors to assess market positioning and competitiveness.
Develop a personalised wedding journey, from bespoke consultations to post-wedding engagement, anniversaries and future family celebrations.
Develop and implement personalized site inspection SOPs for Events and Weddings, ensuring cross-department coordination, effective sales conversion and timely follow-up.
Partner with Marketing Communications to develop and execute catering marketing plans by segment, reviewing performance regularly to improve lead quality and conversion.
Maximize sales and upselling/cross-selling opportunities through soliciting new catering accounts and maintaining relationship with existing accounts
Conduct site inspections
Prepare and present sales contract to clients for Catering & Social Events
Execution of Group Contracts
Collaborate and communicate with relevant departments to meet guests' requirements
Ensure high level of customer satisfaction is achieved through professionalism in all aspects of event delivery
Booking of function spaces, follow up on room attrition and timeline for rooming lists
Timely and accuracy preparation of Group Resumes, Banquet Event Orders, Internal Reports and Billing
Meet or exceed individual and group catering sales target set by the management
Determines availability of space based on yield management principles
Lead participation in relevant industry events, trade exhibitions and sales trips for networking and lead generation
Preparations of department reports
Attends and chairs meetings
Manage Team
Supervise and support Catering Sales & Conference Services Team
Present sales reports and recommendations for management updates and decision-making
Lead weekly team meetings and regular one-to-ones to drive accountability and performance.
Develop individual growth plans, monitor progress and address risks proactively.
Uphold grooming standards and lead by example in professional presentation.
Talent Profile
Diploma in Hospitality Management
Minimum 5-7 years working experience in Catering & Conference Services for an upscale property
Prior experience in managing a team
Knowledge in Microsoft Office including words, excel, power point
Knowledge in Opera Cloud
Basic knowledge of AV equipment
Understanding of room space, entertainment options, menus, floral options
Able to lead and train new team members
CAPELLA HOTEL, SINGAPORE
Peringatan Penting
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