- Singapore Singapore
Lokasi Kerja
Penerangan Kerja
Tanggungjawab
Join Our Creative Team at SOG Design!
About Us: At SOG Design, we pride ourselves on delivering innovative and high-quality design solutions to our clients. Our collaborative environment allows you to work closely with designers from our regional offices, ensuring a holistic approach to every project.
The Marketing & Business Development Executive is responsible for driving the firm’s marketing presence, brand visibility, and business development initiatives across the region. This role is ideal for someone who has worked in the professional services industry (legal, consulting, accounting, healthcare groups, or similar), and who is comfortable balancing strategic planning with hands‑on operational execution.
The individual will lead marketing campaigns, BD events, branding activities, industry submissions, and firm‑wide initiatives that strengthen SOG’s market positioning. This role also supports cross‑functional teams ensuring consistent brand representation across all touchpoints.
A Junior M&BD Assistant will report into this role to provide remote administrative and design support.
Key Responsibilities
1. Marketing Strategy & Execution
- Develop and implement marketing plans aligned with the firm’s growth objectives.
- Manage end‑to‑end execution of marketing campaigns, including content creation, scheduling, and performance tracking.
- Oversee digital marketing activities (website updates, social media, newsletters, EDMs).
- Ensure brand consistency across all internal and external communications.
2. Business Development & Events
- Plan, coordinate, and execute BD events, seminars, conferences, and client engagement activities.
- Support partners and business leaders with pitch materials, proposals, and BD collateral.
- Identify opportunities for industry participation, sponsorships, and networking events.
- Conduct market research and competitor analysis to support BD strategies.
3. Branding & Collateral Development
- Strengthen SOG’s brand identity through consistent messaging, visual design, and high‑quality materials.
- Design or oversee the creation of marketing assets such as banners, brochures, pamphlets, name cards, and presentation decks.
- Ensure all materials adhere to brand guidelines and professional‑services standards.
4. Industry Research & Submissions
- Conduct research on industry trends, regulatory updates, and competitor activities.
- Lead or support the preparation of industry submissions, award applications, and professional listings.
- Coordinate with internal stakeholders to gather data, insights, and supporting documents.
5. Operational & Administrative Responsibilities
- Manage the full cycle of marketing operations: planning, budgeting, scheduling, vendor coordination, and logistics.
- Oversee the remote Junior M&BD Assistant, delegating tasks and ensuring timely delivery of support work.
- Maintain marketing databases, mailing lists, and content libraries.
- Track KPIs and prepare monthly or quarterly marketing reports for management.
Required Skills & Experience
- Minimum 5 years of experience in Marketing, Business Development, or Communications.
- Preferred: Experience in the professional services industry (legal, consulting, healthcare groups, accounting, or similar).
- Proven track record in planning and executing marketing and BD initiatives.
Technical Skills
- Proficiency in design and marketing tools, including:
- Adobe InDesign
- Adobe Illustrator / Photoshop (preferred)
- Canva
- MS Office Suite (PowerPoint, Excel, Word)
- Familiarity with CRM systems, email marketing tools, and social media platforms.
Competencies
- Strong project management and organisational skills.
- Hands‑on, resourceful, and comfortable managing both strategy and execution.
- Excellent communication skills (written and verbal).
- Creative eye for branding and design.
- Ability to work independently and manage a junior team member.
- Comfortable collaborating with cross‑functional teams (HR, Ops, Leadership).
- High attention to detail and ability to manage multiple deadlines.
Peringatan Penting
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