Kerja Sepenuh Masa, Regional Senior CRM Specialist di ZUS COFFEE - Maukerja

 Qualifications & Experiences

• A Diploma or Bachelor's Degree in Marketing, Marketing Communications, Data Science, Business or a related field.
• At least 3 years of experience in CRM, marketing operations or growth-related roles.
• Hands-on experience with CRM/CDP platforms such as Salesforce, HubSpot, Insider, CleverTap or similar tools.
• Strong analytical skills, with experience using Google Analytics, Excel and data to drive decisions.
• Understanding of conversion attribution, app events and customer behaviour analytics. API knowledge is a plus.
• Strong structural thinking, documentation and project coordination skills, with the ability to work across teams and markets.
• Experience in different markets, foreign languages or app-heavy businesses is a plus.
• Curious. Analytical. Structured. Always looking for a smarter way to grow.

Position Responsibilities

Build smarter customer journeys and help ZUS COFFEE grow across markets.

• New Market CRM Playbooks: Develop CRM strategies for new market entry, growth-stage retention and mature-market defence, using customer insights and competitive intelligence to guide country teams.
• Customer Journeys That Convert: Design and execute CRM campaigns across app push notifications, email and other channels, delivering the right message to the right audience at the right time.
• Hands-on CDP Operations: Manage day-to-day customer data platform (CDP) operations, including segmentation, journey setup, testing, troubleshooting and personalized customer experiences.
• Data-Driven Growth: Build dashboards and reports to track retention, customer behaviour, campaign effectiveness and engagement. Turn insights into actionable recommendations.
• Experimentation & Optimisation: Plan and execute A/B tests, identify automation opportunities and continuously improve CRM performance and marketing efficiency.
• Cross-Market Execution: Partner with country and cross-functional teams to localise CRM activities, configure promotional offers, manage campaign content and keep projects on track.