Kerja Sepenuh Masa, Copywriter(Social Media - Digital Content) di Maltem Asia-Pacific - Maukerja

We are seeking a creative and detail-oriented Copywriter to develop engaging, audience-focused copy for social media platforms and digital communication channels. The successful candidate will translate communication objectives into clear, compelling, and relevant content that supports audience engagement and strengthens brand communication.

Job Title: Copywriter – Social Media & Digital Content

Department: Content Development / Digital Communications

Key Responsibilities

• Develop creative and engaging copy for social media posts, digital campaigns, and online communication materials.
• Write captions, headlines, key messages, calls to action, and short-form digital content.
• Adapt writing styles and messaging to suit different social media platforms and target audiences.
• Translate complex information into clear, accessible, and engaging content.
• Collaborate with social media managers, account directors, art directors, and other team members to develop integrated content.
• Contribute ideas for social media campaigns, content themes, storytelling, and audience engagement initiatives.
• Develop copy for multi-image posts, infographics, short-form videos, and other digital content formats.
• Proofread and edit content to ensure accuracy, clarity, grammar, tone, and consistency.
• Incorporate client feedback and revise content in accordance with approval requirements.
• Ensure all written content follows brand guidelines, communication objectives, and relevant editorial standards.
• Maintain content calendars and meet agreed deadlines for copy development and submission.

Requirements and Qualifications

• Relevant experience in copywriting for social media or digital content.
• Demonstrated ability to write clear, creative, and engaging content for digital platforms.
• Strong command of written English, including grammar, editing, and proofreading.
• Understanding of social media trends, digital storytelling, and audience engagement.
• Ability to adapt tone and messaging to different audiences and communication objectives.
• Strong research, conceptualisation, and creative thinking skills.
• Ability to work collaboratively with creative and account management teams.
• Strong attention to detail and the ability to manage multiple assignments.

Preferred Experience

• Experience writing content for public sector organisations, government agencies, education, family services, or community-focused campaigns.
• Experience developing campaign messaging, content narratives, and public awareness materials.
• Familiarity with search engine optimisation and digital content best practices, where relevant.