Kerja Sepenuh Masa, Marketing Manager di Guiding Essence Selangor - Maukerja

Marketing Manager (Growth & Performance Marketing)

 Location: Puchong, Selangor

 Employment Type: Full-Time | Managerial Level

 Industry: Beauty, Skincare & E-Commerce

About the Opportunity

Our client, a growing company in the beauty and skincare industry, is looking for a commercially driven Marketing Manager to lead its growth and performance marketing initiatives.

This role goes beyond branding and social media engagement. We're looking for someone who understands how to turn marketing investments into customer acquisition, conversions, and measurable revenue growth.

You'll play a key role in driving marketing strategy, scaling acquisition channels, and leading a high-performing marketing team.

What You'll Be Doing

Growth Strategy & Customer Acquisition

• Develop and execute data-driven marketing strategies to attract and convert new customers.
• Drive performance marketing initiatives across Meta, TikTok, Google, and other relevant digital channels.
• Optimise marketing funnels to improve lead quality, conversion rates, and customer acquisition.
• Collaborate with Sales and Business Development teams to achieve revenue targets.

Performance Marketing & Optimisation

• Manage advertising budgets and maximise campaign ROI and ROAS.
• Track and optimise key metrics, including CAC, CPL, conversion rates, and marketing-attributed revenue.
• Identify opportunities to scale profitable campaigns.
• Conduct A/B testing and use performance insights to continuously improve results.

Campaigns & Brand Growth

• Lead product launches, promotional campaigns, and customer acquisition initiatives.
• Oversee content, creative, KOL/KOC collaborations, and digital advertising strategies.
• Explore new marketing channels and growth opportunities.
• Build effective customer journeys from awareness to conversion.

Team Leadership & Collaboration

• Lead, coach, and develop the marketing team.
• Set clear KPIs, priorities, and execution timelines.
• Work closely with CRM, Sales, Content, and Product teams to drive business growth.
• Leverage AI tools and marketing automation to improve efficiency and campaign performance.

What We're Looking For

• Minimum 5 years of experience in digital marketing, growth marketing, or performance marketing.
• At least 2 years of experience leading a marketing team or function.
• Proven track record in driving customer acquisition and online revenue growth.
• Strong hands-on experience with Meta Ads and digital advertising.
• Solid understanding of performance metrics, conversion optimisation, and marketing ROI.
• Experience managing advertising budgets and scaling successful campaigns.
• Strong analytical thinking, leadership, and problem-solving skills.
• Proactive, commercially minded, and comfortable balancing strategy with hands-on execution.

Good to Have

• Experience in beauty, skincare, wellness, healthcare, e-commerce, or direct selling.
• Familiarity with TikTok Ads, Google Ads, AI tools, and marketing automation.
• Experience growing consumer brands in Malaysia or regional markets.

What Success Looks Like

• Consistent growth in new customer acquisition and qualified leads.
• Improved customer acquisition cost (CAC) and return on ad spend (ROAS).
• Stronger conversion rates across marketing channels.
• Increased marketing-attributed revenue.
• A capable, accountable, and high-performing marketing team.