Kerja Sepenuh Masa, Proposition di KAF Group Federal Territory - Maukerja

Executive Overview

The Senior Executive, Proposition is a critical analytical and strategic role dedicated to driving KAF Digital Bank's growth agenda. Reporting directly to the Head of Business Development and Proposition, this individual is responsible for identifying customer opportunities, shaping lifecycle strategies, and orchestrating cross-functional initiatives. By transforming market insights and performance data into actionable recommendations, the Senior Executive ensures sustainable customer acquisition, funding, activation, and retention while continuously optimizing the customer experience and commercial value.

Core Strategic Responsibilities

1. Customer Proposition and Segmentation

Define and refine the Bank’s customer value proposition, clearly articulating market positioning and compelling reasons for customer adoption.

Interpret customer data to shape segment strategies, tailoring offers, messaging, and outreach mechanisms to prioritized segments.

Translate market research, competitor benchmarking, and data-driven insights into actionable product improvements and concrete proposition moves.

2. Go-to-Market Execution and Orchestration

Co-create and coordinate GTM strategies with Marketing, Product, and Business Development departments.

Assume end-to-end accountability for initiatives from strategy design through implementation and impact realization.

Embed tracking frameworks for financial and non-financial KPIs, proactively resolving execution bottlenecks to ensure objectives are met.

3. Funnel Management and Growth Design

Diagnose customer funnels and segmentation to identify leakage points and recommend targeted GTM interventions.

Perform detailed cohort analysis to understand multi-channel customer behavior over time.

Design effective rewards and nudges aimed at accelerating product adoption, cross-selling, customer funding, and long-term retention.

4. Data Partnership and Performance Reporting

Champion data readiness, strengthen data coverage by collaborating closely with the Data team to extract deep insights, define critical metrics, and guide segment strategies.

Provide clear business requirements for cross-functional teams based on gathered intelligence.

Track, surface risks, and report on core performance metrics (funding, activation,

retention) to senior management for strategic review.

Ideal Candidate Profile

Education: Bachelor’s degree in business, finance, economics, marketing, or a related field.

Industry Background: Previous experience in digital banking or fintech is a strong advantage

Skillset: Exceptional analytical and research skills with the ability to interpret complex data into clear conclusions. Strong commercial awareness balancing customer needs with cost considerations.

Work Style: Highly structured, organized, and capable of working effectively across multiple departments with limited direction.