Kerja Sepenuh Masa, Marketing Specialist (Product Marketing Specialist (Gaming - PC Components)) di ASUS Federal Territory - Maukerja

About the Role

We are looking for a proactive and hands-on Product Marketing Specialist to drive go-to-market and marketing activities for ASUS and ROG gaming and PC products, including gaming peripherals, monitors, accessories and related products.

You will work closely with Product, Sales, Channel and Marketing teams to execute product launches, campaigns and demand-generation activities that strengthen brand presence and drive business growth.

We are looking for someone who is creative, commercially minded, able to take ownership and comfortable managing multiple projects independently in a fast-paced environment.

Responsibilities

• Develop and execute go-to-market (GTM) plans for assigned gaming and PC product categories.
• Plan and execute tactical marketing and demand-generation campaigns to drive product awareness and sales.
• Work closely with Product, Sales and Marketing teams to ensure timely and effective campaign execution.
• Plan and manage product launches, events, trade shows, dealer activities, conferences and community engagements.
• Strengthen ASUS and ROG brand presence across consumer, gaming and channel audiences.
• Develop marketing materials including POSM, presentations, promotional assets and other channel-support materials.
• Develop relevant social media and campaign content, including ideation, copywriting and content coordination.
• Manage external agencies, vendors, project budgets and marketing resources.
• Monitor campaign performance, market trends and gaming/technology developments to identify opportunities for future marketing activities.
• Manage assigned projects independently and ensure timely delivery of marketing initiatives.

Requirements

• Bachelor's Degree in Marketing, Advertising, Mass Communications, Business or a related field.
• Minimum 1–2 years of experience in Product Marketing, Brand Marketing, Consumer Marketing or a related marketing role.
• Hands-on experience in campaign execution, product launches, events, social media or content marketing.
• Strong interest in gaming, technology, PC hardware, consumer electronics or lifestyle products.
• Good project-management and cross-functional coordination skills.
• Creative with strong attention to detail and a good understanding of consumer trends.
• Self-driven and able to take ownership of projects with minimal supervision.
• Able to manage multiple projects and deadlines in a fast-paced environment.
• Good communication and stakeholder-management skills.
• Good command of written and spoken English and Bahasa Malaysia.
• Proficient in Microsoft Word, Excel and PowerPoint.

What You Will Gain

• Hands-on exposure to product marketing and GTM execution for ASUS and ROG products.
• Opportunities to manage product launches, gaming campaigns, events and channel marketing activities.
• Experience working across Product, Sales, Marketing, agencies and business partners.
• Exposure to the fast-moving gaming, PC hardware and consumer technology market.