About the Job
This role is responsible for driving Employee Benefits (EB) business growth through the Direct Channel and strategic bank partnerships. The incumbent will focus on developing and managing relationships with bank partners, optimizing referral opportunities, and expanding the client portfolio.
The role also involves supporting new business acquisition, retention of existing clients, and working closely with internal stakeholders to ensure seamless service delivery and client satisfaction. The successful candidate will play a key role in strengthening the Direct, Bank & SME distribution ecosystem and achieving sustainable channel growth.
- Drive new business acquisition through Direct and Bank referral channels.
- Work closely with bank partners to generate quality referrals and convert leads into new business.
- Develop and implement strategies to enhance SME penetration and overall channel performance.
- Build and maintain strong relationships with key bank stakeholders to strengthen collaboration and referral pipelines.
- Conduct regular engagement sessions with bank partners to promote EB solutions and increase product awareness.
- Support bank-led SME initiatives, campaigns, and events to enhance visibility and referral generation.
- Monitor and track referral performance and identify opportunities to optimize conversion rates.
- Conduct presentations and benefit briefings to prospective SME clients and bank-referred leads.
- Provide consultative recommendations to clients by analysing claims experience and utilization reports and propose cost-management strategies where appropriate.
- Identify opportunities to increase client product holding through cross-selling and up-selling initiatives.
- Support day-to-day administrative servicing of SME clients and bank-referred accounts.
- Ensure smooth implementation of new policies including employee enrolment, benefit briefings, policy setup, and billing issuance.
- Monitor outstanding premiums and claim recoveries in compliance with the Credit Control Procedure (CCP).
- Collaborate closely with internal stakeholders such as Operations, Finance, Claims, and Underwriting to ensure efficient service delivery and enhance customer experience.
- Prepare and submit timely reports on weekly activities, pipeline development, referral performance, and production results.
- Participate in internal initiatives aimed at improving SME growth strategies and distribution effectiveness.
- Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks.
- Maintains awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company.
- Highlights any potential concerns /risks and proactively shares best risk management practices.
We are looking for people with
- Preferably tertiary qualification in Marketing, Business, Administration or Insurance.
- Strong customer focus with the ability to quickly build strong relationships within and out of the organization.
- Excellent interpersonal, communication and networking skills, with a demonstrable track record in sales/ marketing/ business development.
- Ability to handle Bank partners/ Client’s complaints or requests with a sense of urgency and have the ability to be impartial and objective.
- Result driven, self-motivated and ability to work in a stressful and challenging environment.
- Proficient in MS Office - Microsoft Words, Excel, PowerPoint
- Ability to communicate, present, persuade and influence credibly and effectively at all levels of the organization
- Sales and Customer Service that involves working with clients depend on skills related to evaluating needs, providing services, and adhering to quality standards.
- High level of integrity takes accountability of work and good attitude over teamwork.
- Takes initiative to improve current state of things and adaptable to embrace new changes.
How you succeed
- Champion and embody our Core Values in everyday tasks and interactions.
- Demonstrate high level of integrity and accountability.
- Take initiative to drive improvements and embrace change.
- Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
- Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.
Who we are
Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.
The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.
Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.
Entity: Menara Great Eastern (HQ)
Employment Type: Permanent