Kerja Sepenuh Masa, Marketing Manager, Events di ASPIAL CORPORATION LIMITED - Maukerja

Goldheart Jewelry is evolving how a heritage brand speaks to a new generation of romantics, achievers and self-gifters through meaningful experiences and cultural moments. As Marketing Manager, Events, you will be an experienced events marketing leader responsible for shaping the events strategy and leading a team to bring the brand to life through high-impact activations. You will oversee boutique and atrium activations, corporate staff sales, campaign launches and Public Relations related events that strengthen brand visibility, customer engagement and commercial performance.

You will set the direction for the events function, lead end-to-end delivery across multiple workstreams and develop a capable, accountable team. Working closely with Marketing, Creative, Retail Operations, Merchandising and external partners, you will translate campaign strategies into distinctive on-ground experiences, establish scalable event standards and ensure tactical marketing needs—such as boutique promotional collaterals and activation materials—are delivered to a high standard.

What you’ll own

Team Leadership & Capability Building

• Lead, coach and develop the events marketing team, setting clear priorities, roles and performance expectations across concurrent projects.
• Allocate resources and delegate effectively, balancing team capacity, business priorities and event complexity to ensure timely, high-quality delivery.
• Build team capability through regular coaching, constructive feedback, knowledge sharing and development planning.
• Create a collaborative, accountable and solutions-oriented team culture, stepping in decisively during critical planning and live-event moments.

Event & Activation Planning

• Own the annual events and activation roadmap, ensuring the team’s plans are aligned with key campaigns, product launches, seasonal retail moments and business priorities, including:

-Boutique events and in-store activations

-Mall atrium events

-Corporate office staff sales

-Public Relations and media events in collaboration with the Marketing team

• Direct end-to-end event delivery across the team, from concept development, business cases, budgeting and timeline planning to vendor coordination, programme flow, gifting, RSVP management, logistics, on-ground execution, contingency planning and post-event evaluation.
• Translate brand events into experiential moments, working closely with Marketing to ensure key product stories, seasonal campaigns and brand narratives come to life through immersive activations.
• Take a hands-on role in planning and executing consumer and branding events, while also guiding and coordinating external partners - including agencies, production vendors, stylists, and PR collaborators - to ensure quality brand experiences aligned with brand guidelines.
• Collaborate with Marketing to maximise amplification of events and Public Relations moments across digital channels, ensuring strong storytelling before, during and after key activations.

Retail & Campaign Activations

• Work closely with the Marketing team to translate campaign narratives and product stories into engaging retail and experiential activations.
• Ensure event concepts and setups reflect the brand’s positioning while supporting commercial objectives such as traffic generation, sales conversion and customer engagement.

Boutique Marketing & Promotional Collaterals

• Support the development of marketing collaterals for tactical activations including:
• Preparing artwork briefs for Creative team
• Coordinating production of in-store POSM, event signages, promotional materials and activation visuals with Creative team
• Ensuring brand consistency across boutique marketing materials

Vendor & Partner Coordination

• Manage relationships with event vendors, production partners, venues and mall management teams.
• Coordinate with agencies, suppliers and VM team on event setup, fabrication, logistics and installation to ensure timely and high-quality execution.
• Identify and pursue partnership opportunities with lifestyle brands/venues that extend brand reach and relevance.

Event Performance Tracking

• Define success measures and lead post-event reporting, guiding the team to track key outcomes such as:

-RSVP sign-ups, event attendance and engagement

-Gift redemptions

-Retail traffic or sales performance during activations

• Turn performance data and team learnings into recommendations that improve future activations, investment decisions and event strategy.

Competencies Required

• STRATEGIC THINKING – Applies an understanding of the organization’s mission, vision and strategic priorities to design events initiatives that support brand growth and business objectives.

• INFLUENCE – Builds strong relationships with internal stakeholders and partners to amplify brand narratives and drive successful collaborations.

• PEOPLE LEADERSHIP & PROJECT MANAGEMENT – Leads with clarity and accountability, builds team capability through coaching and feedback, and delegates effectively across multiple priorities. Anticipates operational challenges, makes sound decisions under pressure and ensures teams and partners deliver to agreed standards, timelines and budgets.

• INNOVATION – Brings fresh ideas to brand activations, partnerships and product storytelling, contributing to a culture that embraces creative thinking and continuous improvement.

• BUSINESS AWARENESS - Understands how retail activations and marketing events contribute to brand visibility, customer engagement and sales performance.

The portfolio you’ll build here

• A portfolio of brand experiences and events that bring Goldheart’s campaigns and collections to life — from media previews and product launches to retail activations, collaborations and brand partnerships.
• End-to-end event ownership, including concept proposals, event briefs, guest strategies, programme flow, vendor coordination and post-event reports that demonstrate both creative thinking and operational excellence.
• Experience developing experiential frameworks and event playbooks (event formats, guest journeys, media engagement approaches, partnership structures) that can be replicated and scaled across campaigns and retail initiatives.
• Case studies of brand activations and Public Relations initiatives that generated measurable impact — such as media coverage, influencer reach, brand buzz, customer engagement or retail traffic uplift.
• Cross-functional collaboration experience, working closely with brand marketing, content, social, retail operations, merchandising and external partners to ensure campaigns translate seamlessly into impactful real-world experiences.

About you

• 8–10 years of progressive experience in events, experiential marketing or brand activations, either in-house or agency, ideally within fashion, beauty, jewellery or lifestyle industries.
• Bachelor’s degree or diploma in Marketing, Communications, Business, Events Management or a related field.
• Proven experience leading a team and delivering a portfolio of complex brand events, launches and experiential activations, with strong strategic judgement, attention to detail and operational discipline.
• Strong people leadership, project governance and vendor management skills, with the ability to prioritise resources, manage budgets and oversee multiple timelines, partners and deliverables simultaneously.
• Excellent communication and relationship-building skills, comfortable working with media, influencers, agencies, venues and internal stakeholders.
• Highly organised, proactive and resourceful, with the ability to troubleshoot quickly and stay calm in fast-paced event environments.
• Highly proactive, resourceful and comfortable working in dynamic event environments.
• A strong interest in lifestyle, culture and brand storytelling, with an instinct for creating experiences that resonate with audiences and reflect brand identity.

What we offer

• A front-row role in shaping how a beloved jewellery brand comes to life through memorable experiences, partnerships and cultural moments.
• Opportunities to build expertise in experiential marketing, retail activations and brand storytelling
• A dynamic in-house marketing environment where creative ideas, strong partnerships and flawless execution come together to drive brand impact.
• A collaborative marketing environment where events, campaigns and retail experiences come together to drive brand growth