Kerja Sepenuh Masa, PR - Communications Director, SEAO (Luxury) di Partners Consulting - Maukerja

Luxury Fashion | Regional Communications Strategy | SEAO Leadership

Our client is a globally iconic luxury fashion brand with a distinguished heritage and a growing presence across Southeast Asia and Australia. As the brand enters an exciting phase of regional expansion and cultural positioning, they are seeking an inspirational PR & Communications Director to lead the regional marcom agenda and drive brand excellence across both markets. You will partner with the CEO and regional leadership to define and execute a bold, integrated brand communications strategy — building a global community, strengthening brand awareness, and positioning the Maison as the ultimate authority on luxury, arts, and culture across SEAO.

The Role

You will own the end-to-end PR and communications strategy across Southeast Asia and Australia, with accountability for elevating brand awareness, amplifying the Maison's cultural position, and driving commercial results. Working collaboratively with Merchandising, CRM, Visual Merchandising, Retail, and Finance, you will architect a comprehensive marcom calendar that brings the brand to life through PR initiatives, media placements, events, and strategic cultural partnerships.

You will lead ambitious development and execution of marketing and communication strategies designed to strengthen brand positioning and recruit new audiences to the business. This includes delivering strategic plans for PR, media, marketing, and events that align with the Maison's global brand guidelines while staying attuned to regional nuance and cultural relevance. You will drive a digital-first marketing strategy and 360 action plan to support all brand categories, ensuring seamless storytelling across channels.

A critical focus will be innovation in brand and product PR strategies, developing unique tactics that reflect global brand values while capturing regional consumer imagination. You will manage agency partnerships, identifying market opportunities and ensuring all campaigns deliver measurable brand results. Concurrently, you will build and maintain excellent relationships with key regional editors, influencers, serving as the brand ambassador of the Maison.

You will manage the annual regional marcom budget and maintain constant strategic alignment with the CEO and global functional teams, ensuring all initiatives are executed on time and within budget.

The Ideal Candidate

You bring a minimum of 10 years of progressive experience within the luxury fashion industry, with strong, nuanced knowledge of the SEA and Australia markets. You are a strategic and creative thinker with an acute sense of luxury. You are flexible and agile, comfortable navigating complex matrix environments where PR, marketing, and communications strategies intersect across multiple stakeholder groups. You have a growth mindset and ambitious approach to achieving brand excellence.

To Apply

Please click Quick Apply to submit your application directly via LinkedIn. Thank you for your interest in this opportunity. While we'll be reaching out only to shortlisted candidates, we value your application and will keep your profile in mind for future roles that may be a better fit.

Partners Consulting Pte Ltd | EA Licence: 21S0597 | Registration ID: R1107902