Kerja Sepenuh Masa, Vice President, Brand Strategy - Management MY di CIMB Federal Territory - Maukerja

Job Purpose

The role is responsible to support and perform the daily activities of the brand and sponsorship function across CIMB, executed through key functional channels.

Key Responsibilities

• Execute brand and sponsorship strategies to drive awareness and conversion of sales to deliver revenue targets set by the organisation
• Prepare marketing literature and campaigns, liaising with legal and compliance divisions, ensuring the designs and messages meet the organisation’s brand and regulatory guidelines
• Assist to develop the Group’s key sponsorship thrusts and source for the right programs to deliver against the set objectives and brand intentions
• Assist to ensure Group’s sponsorship programs and assets across the region to ensure they are used effectively to support brand building, customer engagement and business generation
• Assist to review sponsorship programs from regional and local offices and business to ensure stability and brand fit
• Assist to manage the relationship with external agencies and vendors to provide branding, sponsorship and marketing services up to the standards of delivery expected
• Assist to research and develop regional brand campaigns (print, radio, digital, broadcast etc) to build appeal and desirability of the brand amongst consumers and other stakeholder across ASEAN
• Assist to analyze data and prepare comprehensive reports on campaign performance and marketing
• Ensure adherence to the Group’s corporate identity standards to ensure the integrity of the CIMB brand via all branded materials and management of the Group’s trademark portfolio
• Conduct ongoing periodical measurement, analysis and reporting of brand health for CIMB in and across markets and region
• Works in partnership with regional counterparts in the implementation and communication of relevant initiatives and programs across the Group.
• Mentor junior team member, where required
• Ensures compliance with regulatory requirements, CIMB policies & procedures, guidelines and the Department’s policies and procedures regionally
• To perform any other responsibilities / task as assigned by the management from time to time.

Qualifications

• Bachelor’s degree or professional qualification in the relevant discipline (Marketing/Business/Economics)

Relevant Work Experience

• Minimum 10 years experience in relevant marketing roles in established financial institutions

Required Competencies and Skills

Technical/Functional skills

• In depth knowledge of media, advertising and marketing technology including concepts, processes and procedures
• In-depth knowledge of brand management, positioning and through-the-line brand, marketing and communications for a large organisation or public listed company
• In-depth experience and knowledge of financial services marketing across all segments

Personal skills (Soft Competencies [Core/Leadership])

• Strong presentation and influencing skills
• Strong analytical and problem-solving skills, with attention to detail
• Strong project management skills
• Builds strong culture of excellent service and growth opportunities for CIMB Group to attract and retain top talents
• Good interpersonal skills, good industry knowledge and strong understanding of the jobs/requirements of the various positions in the Bank