Kerja Sepenuh Masa, Manager, Product Management di SK Intellix Malaysia Federal Territory - Maukerja

The Manager Product Management is responsible for driving the performance and lifecycle of assigned product categories within a rental and subscription-based business model. This role focuses on developing data-driven product and rental strategies, managing commercial execution, and aligning cross-functional teams to maximize revenue, profitability, and customer lifetime value (LTV). The role requires a strong understanding of product lifecycle management, pricing strategy, subscription economics, and channel development, especially within consumer electronics or home appliance categories.

Responsibilities

• Product Lifecycle & Category Management
• Own the end-to-end product lifecycle, including planning, launch, growth, refurbishment, and phase-out from both product and asset perspectives.
• Lead category management initiatives using consumer insights, market trends, and channel dynamics.
• Develop and execute product roadmaps aligned with business objectives and market opportunities.
• Continuously evaluate product performance and recommend improvements, upgrades, rationalization, or redeployment strategies.
• Product Strategy & Rental Commercial Planning
• Develop comprehensive product and rental plans, including pricing tiers, contract duration, value-added services, and go-to-market (GTM) execution.
• Design and optimize rental/subscription packages to maximize customer acquisition and lifetime value (LTV).
• Define pricing strategies balancing competitiveness, affordability (monthly payment), and margin targets.
• Lead GTM planning and execution to achieve revenue, profitability, and market share objectives.
• Identify growth opportunities and drive product expansion strategies across B2C, B2B, and B2B2C channels.
• Sales Performance & Demand Management
• Drive product and rental sales performance by working closely with Sales teams on key account and channel strategies.
• Collaborate on promotions, bundled offers, and value propositions to stimulate demand and improve conversion rates.
• Monitor and optimize key performance metrics, including:
• Revenue and margin
• Customer acquisition (CAC)
• Customer lifetime value (LTV)
• Average revenue per user (ARPU)
• Churn rate and renewal rate
• Support distributor and retail engagement to enhance product visibility, accessibility, and sell-through.
• Contribute to demand planning and forecasting aligned with campaign and sales activities.
• Market Intelligence & Business Insights
• Analyze market trends, competitor activities and consumer behavior to inform product and rental strategies.
• Benchmark rental/subscription models, including pricing structures, contract terms, and promotional schemes.
• Evaluate financing, installment, and leasing trends in the consumer electronics market.
• Translate data and insights into actionable recommendations for product, pricing, and channel decisions.
• Track and report key KPIs including revenue, margin, inventory turnover, and subscription performance metrics.
• Operational Product & Asset Management
• Oversee product-related operational activities including supply chain coordination, inventory management, and asset tracking.
• Ensure alignment between demand forecasts, stock availability, and sales plans.
• Manage product lifecycle from an asset utilization perspective, including refurbishment, redeployment, and end-of-life handling.
• Monitor asset utilization rates, return flows, and cost efficiency to maximize profitability.
• Work closely with Supply Chain, Finance, and Operations to optimize product availability and cost structure.
• Manage financial aspects such as forecasting, margin control, ROI, and pricing adjustments.
• Cross-Functional & External Collaboration
• Collaborate with internal teams including Sales, Marketing, Supply Chain (SCM), Finance, and Operations.
• Ensure alignment between product strategies, commercial execution, and operational capabilities.
• Support key account management initiatives and joint business planning with sales teams.
• Develop and manage partnerships with external stakeholders including:
• Retailers and distributors
• Property developers and building management companies
• Corporate/B2B clients
• Drive B2B and B2B2C channel expansion to scale the rental business.
  
  

Requirements

• Bachelor’s Degree in Business, Marketing, Engineering, or related field.
• 5–8 years of experience in Product Management, Category Management, or Commercial roles.
• Experience in consumer electronics, home appliances, or rental/subscription based business models is highly preferred.
• Proven experience in product lifecycle management and go-to-market (GTM) execution.
• Strong understanding of pricing strategy, financial modeling, and subscription economics (LTV, CAC, ARPU).
• Experience working with retail, distributor, or B2B channel partners is an advantage.
• Strong analytical skills with ability to interpret sales, financial, and market data.
• Excellent stakeholder management and cross-functional collaboration skills.
• Proficiency in Excel and data analysis tools.