Kerja Sepenuh Masa, Senior Manager, Branding - Social Media di Ministry Of Housing Pte Ltd - Maukerja

Company Description:

The Ministry of Housing Pte. Ltd (MES Group, established in 1977), is a regional long-term investor specializing in property investment and management. Renowned as a leading player in the logistics and real estate industry, we excel in managing diversified real estate portfolios. As a Singapore real estate investment trust and investment holding company, we leverage our expertise to deliver sustainable growth and value to our stakeholders.

Job Description:

As the Senior Manager, you will lead the development and stewardship of the Group’s brand & social media identity and reputation across all business units and markets. Your expertise will be crucial in driving brand awareness, engagement, and lead generation across various digital platforms. You will collaborate with internal and external stakeholders to create an impactful online presence that resonates with our target audience. 

Responsibilities:

Brand Strategy & Positioning: Define and own the Group’s brand architecture, positioning, and brand guidelines across all business units, ensuring consistent application across all touchpoints, markets, and subsidiaries.

Corporate Communications & PR: Lead corporate communications, media relations, and public relations efforts, including press releases, media engagements, crisis communications, and executive/spokesperson positioning, to build and protect the Group’s reputation.

Social Media Strategy Oversight: Provide strategic oversight and direction for the Group’s social media strategy, working closely with the Social Media Executive to plan content calendars, campaigns, and platform priorities. Guide and review execution to ensure it aligns with the overall brand strategy, and drives measurable growth in engagement and brand visibility.

SEO & SEM: Work in conjunction with the SEO/SEM team to ensure a holistic approach to online marketing, optimizing content and campaigns for search engine visibility and performance. 

Team Leadership & Development: Lead, mentor, and develop the Branding team, including the Social Media Executive and other team members, setting objectives, reviewing performance, and building team capability.

Stakeholder & Agency Management: Serve as the key point of contact for senior leadership and business unit heads on branding and communications matters. Manage relationships with creative, PR, and media agencies to ensure quality, timeliness, and cost-effectiveness of deliverables.

Budget & Vendor Management: Own the Branding budget, allocate resources across campaigns and channels, and manage vendor/agency contracts and spend to maximize ROI.

Corporate Identity & Collateral: Oversee the development and governance of corporate identity assets, templates, and collaterals (corporate presentations, brand guidelines, signage, event branding etc.) across the Group.

Events & Sponsorships: Plan and oversee corporate events, sponsorships, and partnerships that support brand visibility and stakeholder engagement.

Internal Communications: Partner with HR and leadership to align internal

communications and employer branding initiatives with the Group’s overall brand narrative.

Analytics & Reporting: Establish KPIs for brand health, share of voice, and campaign performance. Present regular insights and actionable recommendations to senior management.

Crisis & Reputation Management: Develop and maintain crisis communication protocols, acting as a key advisor to leadership during reputation-sensitive situations.

Emerging Trends: Monitor industry, competitor, and market trends to keep the Group’s brand and communications approach innovative and competitive.

Required skills

Brand Strategy & Management, Corporate Communications & Public Relations, Social Media Strategy, Stakeholder & Agency Management, Team Leadership.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Branding, or a related field; a Master’s degree is an advantage.
• Minimum 8–10 years of progressive experience in branding or corporate communications, with at least 3 years in a leadership/managerial capacity.
• Proven track record of developing and executing brand strategies and campaigns at a group/corporate level.
• Strong experience in media relations, corporate communications, and crisis/reputation management.
• Demonstrated ability to lead and develop a team, including specialists in digital and social marketing, and strong understanding of SEO, SEM and content marketing principles.
• Experience managing external agencies (creative, PR, media) and multi-stakeholder relationships, ideally across multiple business units or sectors eg. Healthcare, Hospitality, Logistics sectors.
• Excellent leadership, communication, and executive presentation skills, with the ability to influence senior stakeholders.
• Strong budget management and vendor negotiation skills.
• Strategic thinker who is also comfortable working hands-on when needed.