Kerja Sepenuh Masa, Regional Manager di PEDRO - Maukerja

Pedro is a fashion brand designed to empower the effortless confidence of a modern style maven with effortless essentials. By relating, refining and reinventing, we create updated essentials to celebrate individualism that transcends time or gender. Since our inception in 2006, we have launched both men’s & women’s collection of footwear and accessories that extends beyond our 109 global stores to an online shopping experience at ************* Our modern-day collection continues to inspire 19 countries across Asia Pacific, the Middle East and the United States of America.

The Regional Manager is responsible for driving the commercial performance and sustainable growth of PEDRO's international distributor markets. Acting as the key commercial partner to distributors, the role owns market performance across sales, retail productivity, inventory & OTB, wholesale revenue, product performance and network development.

The role requires a strong commercial mindset with the ability to translate market and retail data into clear actions that improve both distributor performance and PEDRO's wholesale business.

Responsibilities

Commercial Performance & Planning

• Own sales plans, budgets and forecasts for assigned markets.
• Monitor retail sales, LFL, units, ASP and key commercial KPIs.
• Identify performance risks, growth opportunities and corrective actions.
• Lead monthly and quarterly distributor business reviews.

Distributor Management

• Act as the key commercial contact for assigned distributors.
• Align partners on sales, inventory, purchasing and expansion objectives.
• Challenge performance and ensure actions are delivered against agreed timelines.
• Build strong relationships with distributor management teams.

Inventory, OTB & Wholesale

• Manage inventory health, weeks of cover, aging and sell-through.
• Develop and challenge distributor OTB and intake plans.
• Translate retail demand into purchasing and shipment requirements.
• Drive sustainable wholesale revenue through stronger retail sell-through and inventory productivity.

Retail & Product Performance

• Review store-level productivity and KPIs including sales, traffic, conversion, ASP, UPT and promotional dependency.
• Identify opportunities to improve store and category performance.
• Partner with Merchandising, Retail Operations, Marketing and VM teams to improve commercial execution.

Network & Market Development

• Support market network strategies and expansion plans.
• Evaluate new stores, renovations, relocations and closures.
• Develop sales projections and commercial business cases.
• Monitor market, competitor and consumer developments to identify growth opportunities.

Key Performance Indicators

Sales & Growth: Retail sales, LFL growth, unit growth, target achievement and wholesale revenue.

Inventory: Weeks of cover, aging, sell-through, OTB accuracy and markdown dependency.

Retail Productivity: Sales/store, ASP, conversion, QPR/UPT and store productivity.

Network: New store performance, project delivery and network productivity.

Commercial Discipline: Forecast accuracy, distributor action execution and quality of business reviews.

Requirements

• 5–8 years' experience in commercial, retail, wholesale, merchandising, planning or international business.
• Experience in fashion, footwear, accessories, lifestyle or premium retail preferred.
• Distributor, franchise or international market management experience advantageous.
• Strong understanding of retail KPIs, inventory management, OTB and merchandise planning.
• Strong analytical capabilities with the ability to translate data into business decisions.
• Commercially driven, hands-on and comfortable challenging business partners.
• Strong communication and cross-functional stakeholder management skills.
• Comfortable operating across multiple countries and cultures.
• Willing to travel across assigned markets