Kerja Sepenuh Masa, Head of Product Marketing - Management di Prudential BSN Takaful Berhad Federal Territory - Maukerja

Company Description Prudential BSN Takaful Berhad (PruBSN) is Malaysia’s leading family takaful operator, recognized for its customer-centric approach, multi-channel distribution strategy, innovative solutions, and strong use of technology. The organization is committed to creating a work environment where people find purpose in their roles and deliver outstanding performance for customers, shareholders, and communities. PruBSN invests heavily in robust talent development and training, including in-house and external programmes, workshops, and seminars. The company emphasizes leadership development, performance-based rewards, open employee engagement, and a strong culture of diversity and inclusion. Individuals who join PruBSN can expect opportunities for growth, meaningful work, and community involvement.
Role Description The Head of Product Marketing & Management is a full-time, on-site role based in WP. Kuala Lumpur. This role is responsible for leading the product marketing and management function, including developing and executing product strategies that align with business goals and customer needs. Day-to-day activities involve overseeing market and competitor analysis, shaping product positioning and messaging, and driving go-to-market plans for new and existing products. The role includes close collaboration with sales, distribution, actuarial, operations, digital, and customer experience teams to ensure product initiatives are effectively implemented and supported. The leader in this position will manage a team, optimize product portfolios, support sales enablement efforts, and monitor performance metrics to continuously improve product and marketing outcomes.
Qualifications

• Strong market-focused skills, including Market Analysis and Market Research, to understand customer needs, industry trends, and competitive landscapes.
• Expertise in Go-to-Market Strategy and Sales Enablement to plan product launches, support sales teams, and drive product adoption and revenue growth.
• Demonstrated proficiency in Marketing, particularly product and brand marketing, to develop clear value propositions and integrated campaigns.
• Proven leadership experience in product management or product marketing, preferably within financial services, insurance, or takaful.
• Ability to lead and develop diverse teams, manage cross-functional stakeholders, and influence decision-making at senior levels.
• Strong analytical, strategic thinking, and problem-solving capabilities, with experience using data and KPIs to guide decisions.
• Excellent communication and presentation skills in English; proficiency in Bahasa Malaysia is an advantage.
• Bachelor’s degree in Marketing, Business, Finance, or a related field; a postgraduate qualification or professional certification in marketing or insurance is beneficial.