HealthRX Pte Ltd, founded in 2005, is built on the principle of “Primum non nocere” — first, do no harm — guiding the development of safe and clinically tested health solutions. The company offers probiotics, vitamins, and supplements that support overall wellness, with a strong focus on immunity and digestive health. HealthRX is committed to making health accessible through reliable products that enhance everyday life without compromising safety or quality.
Main Responsibilities:
You are tasked to managing e-commerce platforms, social media, content and performance marketing campaigns to improve marketing ROI and Leads Conversion. Ideal for a hands-on marketer with at least three years’ relevant experience in digital marketing and e-commerce.
Key Duties
Digital Marketing & Brand Communications
- Manage organic content creation, scheduling, and community management for social brand channels (Meta, Instagram, TikTok) to drive digital traffic, user engagement, and premium brand awareness.
- Develop and optimise digital marketing campaigns across various channels, including paid channels (Meta, YouTube), display advertising, online advertising, content marketing, and email marketing.
- Optimize campaigns to achieve business goals, including lead generation, customer acquisition, and revenue growth.
- Translate insights and data into actions. Measure and report campaign performance, providing actionable insights that drive results and overall growth.
Online Sales Operations & Lead Conversion
- Proactively monitor and respond to inbound inquiries generated via the official website, WhatsApp Business, and various social media communication channels; actively convert incoming leads into sales using consultative communication.
- Manage the back-end operations of active ecommerce marketplaces (Shopee, Lazada, TikTok Shop, etc.).
- Set up and execute digital sales campaigns, exclusive online voucher bundles, and platform-specific promotions to optimize conversion rates and drive digital revenue growth.
Requirements:
- Minimum 3 years of experience in digital marketing and e-commerce or online sales conversion.
- Strong ability to analyse marketing KPIs and optimise campaigns based on ROI.
- Hands-on experience with Shopee and Lazada Seller Centres, or similar platforms.
- Comfortable managing both strategic planning and day-to-day execution.
- Preferably someone who can start work within short notice