Kerja Sepenuh Masa, Brand - Content Manager (Trade - Ecommerce) di Esthetics International Group - Maukerja

About the Role

We are looking for a creative and strategic Brand & Content Marketing professional to shape and strengthen the brand presence of Clinelle across trade (B2B), e-commerce and digital platforms.

This role combines brand strategy with hands-on content creation. You will take ownership of the brand's storytelling, develop engaging photo and video content, and create marketing assets that support brand awareness, customer engagement and business growth.

If you enjoy turning creative ideas into impactful content and bringing a brand's story to life across multiple channels, we'd love to hear from you!

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and manage brand positioning, messaging and tone of voice across all marketing channels.
• Establish consistent brand guidelines and visual direction across digital, e-commerce and trade platforms.
• Develop compelling brand narratives that strengthen brand identity and market presence.

2. Content Creation & Production

• Personally plan, shoot and produce engaging photo and video content for digital and marketing platforms.
• Develop creative content for social media, e-commerce, PR, sales presentations and brand partnerships.
• Create versatile marketing assets that can be repurposed across advertising, promotional materials and trade activities.
• Coordinate with external agencies, freelancers and production partners when required.

3. Trade & E-commerce Marketing

• Collaborate with Sales and Trade Marketing teams to develop marketing materials and brand storytelling for B2B partners.
• Work closely with Performance Marketing to develop and optimise content for digital campaigns.
• Ensure creative assets are aligned with campaign objectives and suitable for different marketing channels.
• Monitor content performance and brand KPIs, using insights to improve future marketing initiatives.

4. PR, Partnerships & Collaborations

• Identify and execute brand collaborations, PR initiatives and partnership opportunities.
• Build and maintain relationships with media, content creators, influencers and business partners.
• Coordinate brand campaigns and collaborations to increase brand visibility and engagement.

Job Requirements

• Bachelor's Degree in Marketing, Communications, Media, Business or a related field.
• Minimum 3 years of experience in brand marketing, content creation or digital marketing, preferably within beauty, skincare, FMCG or consumer brands.
• Strong hands-on experience in photography, videography and video editing.
• Experience in brand activation, PR, B2B/trade marketing or e-commerce is an advantage.
• Strong storytelling, creative thinking and content development skills.
• Able to manage multiple projects and coordinate with internal stakeholders and external partners.
• Organised, detail-oriented and able to work independently in a fast-paced environment.

What We Offer

• Medical and dental benefits.
• Miscellaneous allowance.
• Staff discounts on our brands' products and treatments.
• Creative ownership and opportunities to influence brand direction.
• Career development within an established regional group.
• A collaborative working environment that values creativity and initiative.