Kerja Sepenuh Masa, Asst Manager - Manager - AVP Customer Segments di CIMB Federal Territory - Maukerja

Job Purpose *

To enhance/develop the value proposition and drive the growth of key consumer segments.

Key Responsibilities *

• To work cross functionally with various stakeholders to enhance existing or develop new customer value propositions
• Work with key product owners to bundle various products to cross sell or acquire the Aspiring Affluent, Youth & other segments of customers
• Propose & develop new initiatives to acquire new segment of customers and drive revenue growth of consumer banking
• Liaise with Decision Management to understand the portfolio and use the analytical insights as justification to support each proposal
• To work with Decision Management to identify customers with opportunity for cross selling and launch real time cross sell triggers to target the customers with various products/offers
• To drive awareness of new segment propositions, by communicating across all the applicable internal marketing assets and to ensure the sales team is well trained to pitch the proposition
• Conduct market research to keep track of competitors’ value propositions
• Work with research agency to conduct focus groups to test and gather feedback on new value propositions

Key Dimension of Impact *

• Growth of Aspiring Affluent, Youth & other segments’ customers base and CASA balance
• Generate cross sell opportunities for credit cards, personal financing and other products
• Generate incremental revenue from the growth of CASA balance and products penetration

Job Specification *

Qualifications

• Minimum Bachelor's Degree in Marketing, Business Administration, Finance, Economics, Banking, or any related field.
• Professional Qualification and/or Regulatory, Licensing requirements
• Minimum 6 years of related work experience in banking/financial services industry.

Required Competencies and Skills *

Competencies/Skills

• Relevant experience in products, segments, marketing or campaign management
• Understanding of products, services and functions within Consumer Banking
• Product management experience in credit cards or consumer deposits will be an advantage
• Ability to influence and drive initiatives across functional lines
• Project-management skillsets and ability to oversee multiple workstreams simultaneously while effectively prioritising deliverables
• Familiarity with “big data” interpretation and value extraction from customer insights
• Strong business acumen & passionate in developing new business opportunities
• Strategic thinking in managing and getting approvals of projects, and also to manage the expectation of senior leaders