We are looking for an experienced Regional Marketing Manager to support marketing activities across Southeast Asia. This role will work closely with regional sales and marketing teams to drive demand generation, support pipeline growth, execute multi-channel campaigns, and manage regional marketing operations.
Key Responsibilities
- Develop and maintain regional marketing plans aligned with business and sales objectives.
- Execute B2B demand generation campaigns across digital, email, social media, webinars, events and other marketing channels.
- Partner closely with regional sales teams to understand pipeline health and implement marketing initiatives that support pipeline progression and revenue.
- Coordinate with creative and digital agencies on campaign assets, design projects and marketing materials.
- Support and manage regional events, conferences and webinars, including vendors, event organisers, logistics and branded materials.
- Manage marketing-related invoicing, purchasing, contracts and budget tracking.
- Maintain and improve the regional marketing/CRM database, including data acquisition, segmentation and database cleansing.
- Analyse buyer needs, market trends and competitor activities across different Southeast Asian markets.
- Track and analyse campaign performance and prepare reports, dashboards and data-driven insights to measure marketing impact.
- Work closely with regional and global stakeholders, including Sales, Portfolio Marketing and other cross-functional teams.
Requirements
- Degree in Marketing, Business or a related discipline.
- Relevant experience in B2B marketing, preferably within a regional/APAC environment.
- Good understanding of the B2B sales cycle, demand generation and how marketing supports pipeline and revenue.
- Experience executing multi-channel marketing campaigns, including digital marketing, email, social media, events and webinars.
- Comfortable working with CRM, marketing automation and/or social media platforms.
- Strong analytical skills with experience tracking campaign performance and preparing reports or dashboards.
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Lua Zhi Chin (Jeanette) - R1873831
ScienTec Consulting Pte Ltd – 11C5781