Kerja Sepenuh Masa Digital - Trade Marketing Specialist, Gaji tinggi MYR 5,500 di OldTown White Coffee Selangor - Maukerja

GOAL & KEY ACCOUNTABILITIES

• This role combines performance data with physical store marketing. They are responsible for driving footfall and orders by ensuring OldTown's promotional mechanics are perfectly executed across both digital channels and the physical store layout.

RESPONSIBILITIES/KEY ACTIVITIES

• Delivery Platform Optimization: Act as the primary commercial manager for food delivery giants (GrabFood, Foodpanda, Shopee), designing data-led promotions and app-visibility campaigns to maximize volume while protecting margins.
• Physical Visual Merchandising & POSM: Manage the structural distribution, implementation timelines, and localized placement of physical Point-of-Sale Materials (POSM), banners, and traditional trade marketing displays inside the stores, also online ordering platform for complete customer experience.
• Growth Analytics & ROI Reporting: Own the marketing data dashboard. Ruthlessly measure, track, and report on Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and voucher redemption rates to prove the exact financial return of every ringgit spent.
• CRM & Member Loyalty Ecosystem: Architect data-driven push notifications, automated email workflows, and SMS campaigns to maximize member database lifecycle value and incentivize recurring customer cohorts (breakfast, tea-time).
• Performance Marketing & LSM Execution: Build and self-manage low-budget, high-impact geo-targeted paid ad campaigns (Meta, TikTok, Google Maps) within tight radii of physical outlets. Combine this with targeted Local Store Marketing (LSM) playbooks customized for distinct store formats (urban malls vs. suburban community hubs).

REQUIRED EXPERIENCES & COMPETENCIES

• Bachelor in Marketing, Mass Communications or equivalent.
• Online Sales platform management experience – core data analysis, marketing planning & management, liaising with vendors.
• CRM program establishment, management, growth achievement.
• Local Store Marketing – review marketing needs for identified outlet, plan and execute campaigns.

Pay: RM5,000.00 - RM5,500.00 per month

Benefits:

• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Application Question(s):

• What is your expected salary?
• How many month is your notice period?

Work Location: In person