Kerja Sepenuh Masa, KOL Specialist di KITSUI Health & Beauty Federal Territory - Maukerja

We are looking for a creative, driven, and detail-oriented KOL Specialist to support and execute KITSUI’s marketing initiatives for the Indonesian market. This role will focus on influencer (KOL / Celebrity / Ambassador) campaigns, social media management, content creation, and overall brand engagement. The ideal candidate will bring fresh ideas, excellent communication skills, and the ability to manage multiple projects in a fast-paced environment.

Job Responsibilities:

KOL Strategy & Relationship Management

• Identification & Vetting: Research, identify, and recruit relevant KOLs (Nano, Micro, Macro) whose audience, values, and content style align with the KITSUI brand image and target demographics (focusing on women's health and beauty).
• Relationship Building: Build and maintain strong, long-term relationships with a diverse database of KOLs, ensuring high satisfaction and a strong understanding of KITSUI's product USPs.
• Negotiation: Manage end-to-end negotiation of collaboration terms, contracts, and compensation to ensure a mutually beneficial and cost-effective partnership.

Campaign Execution & Content Excellence

• Campaign Planning: Develop, plan, and execute innovative and measurable KOL marketing campaigns aligned with product launches, promotional periods, and seasonal trends.
• Content Guidance: Brief KOLs on campaign objectives, required deliverables, and content guidelines, ensuring content is authentic, engaging, and accurately reflects KITSUI's natural, halal, and science-backed value proposition.
• Compliance: Ensure all KOL content adheres to advertising standards, platform guidelines, and legal compliance requirements (e.g., clear disclosure of partnerships).

Performance Tracking & Analysis

• Monitoring: Track and monitor the performance of all active KOL campaigns in real-time across various platforms.
• Reporting: Analyze campaign data (engagement rates, reach, conversion, ROI, and cost-per-acquisition) and prepare detailed reports with actionable insights and recommendations for optimization.
• Budget Management: Efficiently manage the KOL budget, ensuring maximum return on investment.

Key Requirements:

• Experience: Minimum 1-2 years of proven working experience in KOL/Influencer management, Digital Marketing, or Public Relations, preferably within the Health, Beauty, Skincare, or FMCG industries.
• Knowledge: Deep understanding of current trends, algorithms, and best practices across key social media and e-commerce platforms (especially TikTok, Instagram, and YouTube).
• Skills: Exceptional communication, negotiation, and interpersonal skills. Strong analytical capabilities to translate data into strategic recommendations.
• Attributes: Highly organized, detail-oriented, proactive, results-driven, and thrives in a fast-paced, dynamic environment.
• Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is a plus.