Kerja Sepenuh Masa, Marketing Specialist di Insight Genesis - IGAi - Maukerja

Company Description Insight Genesis – IGAi is an AI-driven platform that predicts human behavior to power smarter, more relevant data collection and personalized insights. The company focuses on closing gaps in access to meaningful guidance across finance, career, education, and health, particularly in emerging and unbanked markets. By connecting data, behavior, and predictive AI, Insight Genesis builds an intelligent ecosystem that delivers tailored, actionable recommendations for each individual’s life path. The platform unifies four key verticals—financial services, human resources, education, and health and wellness—under one integrated solution. Team members contribute to a mission-driven environment that combines technology, social impact, and user-centric design.

Role Description This full-time remote Marketing Specialist role focuses on developing and executing marketing initiatives that drive awareness, user acquisition, and engagement for Insight Genesis – IGAi across its core verticals. The Marketing Specialist will plan and implement marketing campaigns, coordinate digital channels, and support brand positioning in target markets, including emerging and unbanked regions. Daily responsibilities include conducting market research, segmenting audiences, crafting messaging, and collaborating with product and sales teams to align marketing efforts with business objectives. The role involves monitoring campaign performance, optimizing strategies based on data, and contributing to content and collateral that clearly communicates the value of Insight Genesis’s AI-driven solutions. The Marketing Specialist will also engage with users and partners to gather feedback, strengthen customer relationships, and support continuous improvement of the marketing strategy.

Qualifications

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• Candidates should possess strong Communication and Customer Service skills to engage diverse audiences, explain complex concepts clearly, and support user and partner relationships.
• Candidates should possess Market Research and Marketing Strategy skills to analyze trends, define target segments, and design effective campaigns across multiple verticals and regions.
• Candidates should possess Sales and relationship-building skills to support lead generation, coordinate with sales teams, and contribute to conversion and retention efforts.
• Candidates should possess digital marketing competencies, such as social media management, content creation, and basic analytics, to execute and optimize online campaigns.
• Candidates should possess a data-informed mindset, with the ability to interpret performance metrics and user insights to refine messaging and tactics.
• Relevant qualifications include experience in technology, AI, fintech, edtech, HR tech, or health and wellness sectors; familiarity with emerging or unbanked markets is an advantage.
• A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.