Kerja Sepenuh Masa, Senior Marketing Specialist di Insight Genesis - IGAi - Maukerja

Company Description Insight Genesis – IGAi uses advanced AI algorithms to predict human behavior and deliver highly relevant, data-driven insights. The platform addresses fragmented access to personalized guidance in finance, career, education, and health, particularly in emerging and unbanked markets. By connecting data, behavior, and predictive AI, Insight Genesis creates an intelligent ecosystem that generates actionable, individualized life-path recommendations. The company unifies four key verticals—financial services, human resources, education, and health and wellness—within a single platform to help people make informed, empowered decisions across critical areas of their lives.

Role Description The Senior Marketing Specialist is a full-time, remote role responsible for driving strategic marketing initiatives that support Insight Genesis – IGAi’s growth across financial, HR, education, and health and wellness verticals. Day-to-day responsibilities include developing and executing marketing strategies and campaigns, conducting market research to identify opportunities and customer needs, and collaborating with product and sales teams to position offerings effectively. The role involves creating and optimizing marketing content and collateral, managing digital channels and outreach programs, and monitoring campaign performance to inform ongoing improvements. The Senior Marketing Specialist will also support customer engagement efforts, contribute to sales enablement materials, and ensure consistent, clear communication of the company’s value proposition across markets.

Qualifications

• Comment and follow all our social media now
• Strong Communication and Customer Service skills to engage stakeholders, convey complex concepts clearly, and support prospect and client interactions.
• Proficiency in Market Research to analyze trends, customer behavior, and competitive landscapes, informing data-driven marketing decisions.
• Experience in Marketing Strategy to design, execute, and optimize multi-channel campaigns aligned with business goals.
• Background in Sales collaboration, including developing sales enablement materials and supporting revenue-focused initiatives.
• Proven experience in digital marketing channels (e.g., social media, email, content, performance marketing) and analytics tools.
• Ability to work effectively in a remote environment, manage multiple projects, and collaborate across cross-functional teams.
• Experience in AI, data-driven products, or platforms in finance, HR, education, or health and wellness is highly beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus.