Kerja Sepenuh Masa, CRM Specialist di DPE Global Services Centre (Malaysia) Selangor - Maukerja

Role Objective:

This role is the Shared Services CRM Specialist supporting APAC and EU. The role is responsible for executing CRM campaigns in line with APAC and EU market calendars.

The primary objective of this role is to work with the CRM Manager and local market CRM specialists to support the execution of local market CRM calendars. This includes campaign deployment across channels such as Email, App Push, Web Push, SMS and MMS, while maintaining a high standard of quality, accuracy and operational excellence. You will work across a range of CRM platforms, content management systems (CMS), landing page tools, and other marketing technologies used by the business to support campaign delivery and customer engagement activities.

Responsibilities:

• Required to work mainly with your CRM Manager along with local AU, NZ, JP, TW, MY, SG , DE, FR, NL and BE stakeholders across marketing, design, vouchers, legal and operations. You will also work with the APAC and EU CRM Manager (based in AU and EU respectively) where appropriate. Local markets will brief into you the required campaign details and you will execute.
• You will be accountable for the output of your work and the ability to keep up with servicing APAC and EU market campaign requirements.
• You will be required to work closely with our CRM platform partners. You will be hands on with these tools every day building, testing and scheduling CRM campaigns.

Campaign Delivery

• Build, test, schedule and deploy CRM campaigns across multiple markets.
• Ensure campaigns are delivered accurately, on time and to a high quality standard.
• Deliver assigned CRM campaigns and activities accurately, on time and in accordance with Group CRM quality standards.

Market Support

• Support local CRM teams with campaign execution and implementation.
• Work collaboratively to meet market requirements and business objectives.

Operational Excellence

• Follow established campaign, QA and approval processes.
• Maintain documentation and proactively identify and escalate issues.

Learning & Development

• Develop knowledge of CRM platforms, customer engagement channels and marketing technologies.
• Participate in training and contribute to best practice resources and process improvements.

Stakeholder Support - Provide responsive and effective support to the Group CRM Team and local market CRM teams, contributing positively to stakeholder satisfaction outcomes.

Quality Assurance - Maintain a high level of accuracy across campaign builds, testing and execution activities, minimising delivery defects and rework.

Capability Development - Demonstrate ongoing growth in CRM platform knowledge, campaign execution skills and customer engagement best practices.

Team Contribution - Actively contribute to a collaborative, supportive and high-performing team environment.

Requirements:

• Tertiary/Degree qualification in Marketing, Business, Communications, Information Technology or a related field.
• Relevant CRM, digital marketing or customer engagement experience is advantageous but not essential.
• Basic understanding of CRM and customer engagement channels (Email, SMS, Push).
• Ability to support campaign build, testing and execution with accuracy and attention to detail.
• Strong organisational, communication and time management skills.
• Comfortable working in a fast-paced environment with changing priorities.
• Willingness to learn CRM platforms, marketing technologies and new processes.
• Ability to work collaboratively with team members and stakeholders.

Desirable:

• Exposure to CRM, digital marketing or customer communications.
• Basic understanding of audience segmentation, reporting and campaign performance.
• Familiarity with CRM platforms, CMS or marketing tools.
• Retail, FMCG, QSR or eCommerce experience.
• Experience working in a multi-market or international environment.