Kerja Sepenuh Masa, Senior Brand Executive di Vinda SEA Selangor - Maukerja

About us

Founded in 1985, Vinda is a large-scale hygiene company in Asia integrating R&D, Production and Sales. Vinda is committed to the philosophy of “Healthy Lifestyle Starts with Vinda” and strives to provide high-quality hygiene products and services. Today, Vinda has a total of 12 state-of-the-art production bases, and operating core business segments including tissue, baby care, feminine care, incontinence care, and professional hygiene solutions under key brands Vinda, Tempo, Drypers, Libresse, TENA, Dr. P and Tork. In 2024, Vinda joins RGE, continuing to provide consumers with a wide range of hygiene products and services.

What We Offer

• Comprehensive medical and insurance coverage for you and your dependents, providing greater peace of mind.
• Performance-based bonuses that recognize and reward your contributions.
• A hybrid work arrangement with flexible working hours, offering greater flexibility and work-life balance.
• Attractive meal subsidies to help reduce your daily expenses.
• Exclusive employee discounts on our products.
• Free parking for your convenience.

Ready to take your career to the next level?

We're looking for a passionate and driven Senior Brand Executive at Vinda SEA HQ located at Bandar Bukit Raja, Klang (next to Setia Alam). If you’re ready to grow, contribute, and make a meaningful impact with a supportive team, we’d love to hear from you.

How You'll Make an Impact?

1. Brand Activities

• Support in recommendation and implementation of strategic and tactical brand initiatives.
• Sampling at relevant touch points e.g. in-store, on-ground, online and etc.

- Work closely with external agencies, Sales & Product Consultant team on sampling activities plan inclusive of planning on stock requirement, target outlets/ locations, delivery.

- Work with agencies to develop sampling tools, communication materials to support the sampling activities.

- Follow through with Fulfillment agency on delivery of sample requests.

• Point-of-Sales-Material (POSM) / Merchandising Materials / Brand Imagery

- Prepare briefing documents to designers/advertising agency on the key message to be portrayed.

- Follow through the process of developing the artwork to final stage, including obtaining the best quotation for printing.

- Work closely with relevant stakeholders on the quantities and outlet allocations.

- Arrange for delivery and installation.

• In-store activation / Consumer Engagement activities e.g. roadshows & events.

- Work closely with Sales & Customer Marketing on the right channels and outlets selection, consumer recruitment to ensure efficient execution.

- Work with designers/agency to develop communication materials to support the activities.

- Work with premium suppliers to develop the right gifts to support the activities.

• Evaluate the effectiveness of the brand activities (post-mortem).
• Support tactical Sales request e.g. social media/press ad visuals, ad hoc sample, bundling request and etc.
• Prepare communication deck, ensure proper communications and execution via inter-departmental liaison.

2. Digital Plan

• Provide ideas and input into the 360 digital plan during annual business plan.
• Assist in the development and execution of digital plan which involves touchpoints such as paid digital media, social media, e-commerce platform and brand website.

- Work and follow up closely with internal and external agencies in the execution of consumer engagement campaigns on digital platform including Social Media touchpoints.

- Work closely with in-house social media & community management team to plan, manage and execute social media platform content, communication and engagement activities.

- Work closely with fulfilment agency to manage delivery of social media contest prizes and sample requests.

- Work closely with digital agency & Consumer Care to manage and response to customer enquiries on Facebook.

- Work closely with agencies to drive post evaluation of results and learnings of digital projects.

- Work with agency to update website to communicate marketing activities.

- Work and drive with agencies to provide a quarterly competitive analysis of the digital landscape and provide input for improvement of the digital plans.

3. Above-the-Line (ATL) Activities

• Assist in the developmental and implementation of ATL activities.
• Involve in agency briefing and meetings.
• Follow-up and coordinate on production materials requirement.

4. Advertising & Promotion (A&P) Budget

• Monitor and manage marketing activities to be spent within the allocated A&P budget.

5. Competitor Analysis

• Monitor, review and analyze competitor activities such as pricing, communication and launch / relaunch.

6. Reporting

• Monthly brand & sales performance report
• Monitor and update marketing activities.

What Makes You a Great Fit?

• Bachelor’s Degree in Business, Marketing, Economics, Psychology or a related field.
• At least 2 years of working experience in brand management.
• FMCG industry experience is preferred.
• Ability to work in a fast-moving working environment with tight timelines.
• Strong motivation, organizational skills and meticulous.
• Result oriented, mature, tactful and committed with high degree of drive and integrity.
• Ability to collaborate effectively with cross-functional departments.
• Excellent interpersonal skills and high degree of adaptability to new environments.
• Basic knowledge of digital & social platforms.
• Basic research knowledge (eg. Kantar, Ipsos, Nielsen).

Disclaimer

By sending us your resume and personal details, it is deemed you have provided your consent to us retaining your information in our talent recruitment database. All information provided will only be used for the recruitment process purpose. Vinda will only collect, use, process or disclose personal information where and when allowed under applicable laws.

Recruitment Scam Warning

RGE and its affiliated companies do not charge candidates any fees at any stage of the recruitment process. If you receive a job offer, interview invitation, employment contract, or payment request that appears suspicious, please exercise caution and verify its authenticity through our official career channels. We strongly advise candidates not to make payments or disclose financial information in connection with any recruitment.